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Why is innovation so difficult?

Blog post   •   Nov 07, 2011 11:30 GMT

One of history’s greatest creative geniuses, Steve Jobs, passed away on October 5 2011. He was a legend already while alive. Jobs showed us that repetitive disruptive innovation was indeed possible and he built on that continuously during the last years to make Apple one of the world’s most successful companies it is today. How come he was able to achieve this while other companies struggle?

Read the full blog post by Maha Bouzeid at our popular Project Blog.