Blueair Introduces 'Blue,' the Air Purifier Ideal for American College Dorms, Nurseries and Young Adults

CHICAGO, May 19, 2016 – May is Clean Air Month, and indoor air can be 100 times more polluted than the outdoors.* To help counter the effects of polluted indoor air, Blueair – a global leader in air purification technology – has staged the North America launch of Blue, a highly-effective and stylish indoor air purifier that removes pollutants and allergens from the air.

Employing a clean and sleek design made of recyclable materials, Blue optimizes indoor airflow and uses an effective filtration technology to deliver unsurpassed performance. What's more, users can personalize the purifier's look to suit their room's décor. Its replaceable, washable external fabrics double as a pre-filter and are available in blue, yellow, pink, light gray and dark gray.

The official U.S. launch coincides with Clean Air Month and the seasonal shift that has millions of Americans seeking allergy relief. It also precedes summer wedding season, the start of sleepaway camps, and off-to-college prep when Americans are filling out gift registries and assembling personal care items for close living quarters.

"The great thing about Blue is it delivers more air cleaning performance than comparable appliances without compromising style," said Blueair Inc. President Herman Pihlträd, speaking from the company's Chicago head office. "Blue makes an excellent purifier for dorm rooms and nurseries, and what better way to wish a young couple a happy marriage than with a stylish appliance that can actually improve sleep and well-being."

Designed by Swedish engineer Elin Ward, the award-winning Blue combines her creativity and innovation with a keen understanding of youthful consumers to create the next must-have appliance for young adults.

"Blue is deceptively simple and packs a punch when it comes to trapping dust, pollen, smoke, allergens, viruses and chemicals typically found in rooms up to 540 square feet," said Ward. "This is a premium appliance that quietly delivers clean air for a wellness-seeking audience."

Apart from good looks, Blue serves an increasingly practical purpose. Climate change and human health experts agree air pollution and airborne allergens will likely increase and worsen allergy and asthma conditions. Indoor air purifiers can help those affected. Americans living in or moving to congested urban communities can also benefit from indoor air purifiers.