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GOOGLE PENGUIN: ADJUSTING TO THE UPDATE

Blog post   •   Nov 09, 2016 01:43 EST

Google Penguin, an algorithm update designed to decrease search engine rankings of websites that use black hat SEO techniques, recently went through some updates of its own. Now that the dust has settled and we’ve had some time to test the new-and-improved Google search engine, here’s what you need to know.

What Google Is Saying

According to Google’s Webmaster Central blog, the changed to Penguin are as follows:

Penguin is now real-time. Historically, the list of sites affected by Penguin was periodically refreshed at the same time. Once a webmaster considerably improved their site and its presence on the internet, many of Google’s algorithms would take that into consideration very fast, but others, like Penguin, needed to be refreshed. With this change, Penguin’s data is refreshed in real time, so changes will be visible much faster, typically taking effect shortly after we recrawl and reindex a page. It also means we’re not going to comment on future refreshes.

Penguin is now more granular. Penguin now devalues spam by adjusting ranking based on spam signals, rather than affecting ranking of the whole site.

What does that mean?

Good things! Now, when your website is updated, the changes will be reflected in Google searches much sooner than before. It also means that penalties for a spammy webpage will only affect that specific webpage, rather than the whole domain, which many are considering to be more fair. Additionally, Penguin is now a part of Google’s core algorithm, rather than a separate filter.

Ultimately, the updates have allowed Penguin to be more capable to help Google do its job and deliver high quality search results to users worldwide.

And as SEO ninjas, that is a change that gives us happy feet!

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