Elliott company

Derek Elliott – How to conduct a SWOT Analysis on your Business

Press Release   •   Nov 13, 2010 13:02 EST

One way to ensure your success in the business is by conducting a SWOT analysis on your business.

SWOT is nothing but the Strengths, Weaknesses, Opportunities, and Threats. This analysis is an effective way of identifying your business strengths, weaknesses, opportunities and threats. Thus conducting a SWOT analysis is common in business and even individuals conduct the SWOT analysis to evaluate their career performance. Businesses often use the SWOT analysis to extend their business plan or marketing plan.

The important techniques used are,
Get others involved:

In this SWOT analysis you have to involve all the employees into the working environment. The leader should request the other persons to consider about the business strengths, weaknesses, opportunities and threats before the designated meeting time for the group SWOT analysis.

Identify your strengths :

At first, identify your business strength even you work alone or as a group. Your particular business strength includes the quality of your customer service, the competitive pricing of your business offers, the location of your business and your position in the marketplace.

Identify your weaknesses:

Generally it is essential to know about your business strengths and also your business weakness. After identifying your business weakness , you have to move forward by turning those weaknesses into strengths. Your business weaknesses includes the things such as employees who are chronically late or who are chronically a problem with a particular product or service.

Identify your opportunities :

Then after knowing about your business strengths and weaknesses, you have to consider about the business opportunities. If you are working in a group, there are different set of people with various opportunity factors. The opportunities and the threats section of your SWOT analysis is always subjective.

Identify your threats :

Before identifying your threats, remember that the opportunities and threats are always subjective. The Threats to your business includes many factors such as increasing unemployment rate in the country, new legislation that directly affects your business and the rising interest rates.

Determine your priorities :

Identify the top five strengths, weaknesses, opportunities, threats to your business and prioritize them.

Thus the SWOT analysis is very important for a growing organization to solve the existing problems through the different types of decision making and it should be reviewed in a year. Most of the business weaknesses can be easily knocked out through the SWOT analysis.