The most comprehensive TV documentary dedicated to probiotics ever produced includes Chr. Hansen facilities and expert quotes.
While probiotics are becoming increasingly popular worldwide, few people are properly educated, and many misconceptions still exist surrounding these beneficial bacteria. A new TV documentary which has just been released takes its viewers inside the world of probiotics.
Besides from being a key sponsor of ‘Microwarriors: The Power of Probiotics’, Chr. Hansen opened its doors for the production team to facilitate footage from its sophisticated probiotic production facilities. Moreover, the documentary features a long-time Chr. Hansen probiotic expert, Brian Peeters.
“This production could really raise general awareness about the role of probiotics in digestive health and overall well-being. Therefore we did not hesitate when we were offered the chance to support and participate in this groundbreaking project,” says Chr. Hansen’s Sune Schmoelker, Commercial Development Director, Health & Nutrition Division.
“Making ‘Microwarriors’ required incredible passion and dedication to educating the public about the importance of probiotics to one’s overall health and well-being,” says David Knight, Executive Producer at Health Point Productions who produced the documentary. “As a major sponsor of the documentary, Chr. Hansen has been critical to seeing ‘Microwarriors’ from its inception all the way through to its successful completion. It’s been a true pleasure working side-by-side with Chr. Hansen’s outstanding staff and witnessing their commitment to this project.”
“Combining up-to-date medical information, biological animations and insight from recognized probiotic experts, ‘Microwarriors’ tells the whole story about these friendly bacteria, starting with their discovery in the early 20th century, to how they’re tested and produced, plus the latest scientific research. We are proud to have helped bring the documentary to life and we hope that it will support us in moving the market towards clinically documented probiotics,” ends Sune Schmoelker.
Chr. Hansen is a global bioscience company that develops natural ingredient solutions for the food, nutritional, pharmaceutical and agricultural industries. The products include cultures, enzymes, probiotics and natural colors, and all solutions are based on strong research and development competencies coupled with significant technology investments. Revenue in the 2013/14 financial year was EUR 756 million. The company holds a leading market position in all its divisions: Cultures & Enzymes, Health & Nutrition and Natural Colors. It has more than 2,500 dedicated employees in over 30 countries and main production facilities in Denmark, France, USA and Germany. Chr. Hansen was founded in 1874 and is listed on NASDAQ OMX Copenhagen.