Nowadays many companies feel the need to take advantage of the enormous opportunities in social media and try to market their business via the new platforms. Yet, generating sufficient traffic on the company’s social media site and ROI turns out to be much more difficult than many people believe. In collaboration with Z. H. TANK, Xu Zewei, founder and CEO of Foresee Universe in China, sat down to tell the world on how to better reach new and regular customers via social media marketing.
Social networks provide companies with much more information about their clients than traditional CRM methods. Companies can better categorize their customers into different classes of users, followers, ambassadors and lead-customers that actively share their views via a user-to-user interface. Customers freely give companies the information they need to classify and segment their markets in order to target, stimulate or penetrate.
Xu Zewei shows the audience how to precisely find the customer you need in time. Social media produce a huge chunk of information every minute of every waking hour that brand marketers can and should use for their business. The webinar also provides the professional executive audience with a customer mapping system that allows them to target customers individually, thus avoid marketing their products or services to the wrong audience.
Certainly, how customers already depend on or perceive your brand is a determining factor. However, whether you are a small store trying to minimize the churn rate of existent customer base or if you are a big brand launching a new product nationwide – it will be certainly rewarding to listen to this webinar and learn how to smartly use the social media as a marketing lever.
Xu Zewei is the founder and CEO of Foresee Universe, a leading technical solution provider of marketing mix with specialty in social media. He used to work with Sohu, Sina – bothChina’s most popular web portals – responsible for interactive media business.
About Z. H. TANK
Z. H. TANK, a sister-brand of Z. H. STUDIO, is a knowledge dissemination platform with a library of customized webinars for Chinese elite business executives and professionals. Through webinars, homegrown and global industry leaders share with the audience the latest trends, best practices, hot topics, and technologies that impact the world of business. The bilingual library of webinars also aims to enable the seamless integration between global perspective, know-how and local business insights and wisdom.
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