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Joachim Samuelsson is a serial entrepreneur that kick-starts enterprises, develops them during a couple of years and then capitalizes on the increase in value by selling the company. As an entreprenuer he is driven by the opportunity of helping other people and understanding how to build and realize huge value with minimal risk. Joachim has built value in five successful ventures that have been sold to third parties in excess of a billion SEK. He has dedicated a couple of years pro-bono to social entrepreneurship in a project to inspire entrepreneurship among young people in Southern Sweden. His latest endeavour, Crunchfish, is arguably his most challenging to date, as it is destined to change the world by enabling a new touchless way of interacting with mobile devices. Joachim has been awarded for his entreprenurship several times and was recently voted the most entrepreneurial person in Southern Sweden by the public in a contest organised by Svenskt Näringsliv. He represents also the City of Helsingborg as one of their Ambassadors. Recently he launched the campaign Man Up Sweden against abuse and violence towards women. Academically, he has a Master of Science degree in Industrial Engineering and Business Administration from Linköping University from 1988. He is married to Petra and has three beautiful grown-up daughters.