Craft teams up with Stina Nilsson and Ebba Andersson

Sportswear brand Craft has entered a partnership with the Swedish cross-country ski stars Stina Nilsson and Ebba Andersson. The partnership means that the Olympic champion and world champion, respectively, will train and race wearing Craft garments as well as play a major part in the development of the brand's new products.

"We are very excited to partner up with Stina Nilsson and Ebba Andersson," says Craft's CEO Stefan Persson. "Stina is already one of the best cross-country skiers in the world while Ebba is well on her way to establish herself as a world-class skier. They are great sources of inspiration when it comes to cross-country skiing as well as sports in general, and will be excellent ambassadors and partners for Craft.”

Craft is already having a long and fruitful partnership with the Swedish national cross-country ski team, which means Stina Nilsson and Ebba Andersson are both used to race in Craft outfits.

"I did my best races ever this winter competing in Craft garments, so it feels great to be part of Craft in the future," says Stina Nilsson, who won Olympic gold at the sprint event in Pyeongchang earlier this year.

Ebba Andersson, Olympic silver medalist and triple junior world champ, also looks forward to the new collaboration and the upcoming season. "It feels very good to partner up with Craft, and I hope we can build on the success we achieved last winter," says the 21-year-old super talent.

The newly signed contracts mean that Craft will provide Stina Nilsson and Ebba Andersson with training clothes, baselayers, accessories, recovery clothes and leisurewear.The partnership also means that they will play a key role in Craft’s R&D process working closely together with the company’s designers and product developers.

The duration of the contract with Stina Nillson is 1 year and with Ebba Andersson 2 years.

For more information, please contact:

Daniel Högling, Craft Product & Marketing Director
Phone: +46 33 7223385 E-mail: daniel.hogling@craft.se

Martin Hjelm, Craft Sports Marketing Coordinator
Phone: +46 721 827080 E-mail: martin.hjelm@craft.se

Johan Elliot, Sportyard AB, Stina Nilsson’s agent
Phone +46 708 309 889

Claes Lindström, Generate Partnerships, Ebba Andersson’s agent
Phone +46 705 646 496