Ströer Digital Group

Christian Schmalzl, COO Ströer Media AG - Redefining Collaboration


dmexco 2014 / Köln Messe Debate Hall
When everything and everyone moves online, posts, publishes and curates at any time and anywhere, all parts of the magic triangle (publishers, agencies and brands) need to connect the dots anew. While fighting for their own benefits, they need to re-evaluate the emerging digitalization of all branding touchpoints and re-define their roles in a future of advertising chaos.


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