Gay-Domain -the domain of the gay community for the gay community

Pressemitteilung   •   Feb 08, 2020 18:03 CET

​Starting on 10 February 2020, the .gay domains will become available for registration.

Get in contact with the gay community amongst your customers and target audiences. Use the upcoming .gay top-level domain for targeted marketing of the financially secure gay community, especially in the US market. Show that you care.
As always, we also recommend to you and your customers to protect company names, trademarks, and service marks against registration by others and potentially harmful use.

The sunrise period starts on 10 February 2020. There will be 2 phases at the Sunrise period.

Sunrise Period I
Sunrise Period I domain registrations are available to trademark owners who have their trademarks registered with the Trademark Clearinghouse. Sunrise Period I will close on 31 March 2020.

Sunrise Period II
Sunrise Period II starts on 6 April 2020. All trademark owners can apply for domain registrations.
Trademark registration with the Trademark Clearinghouse is not necessary at this phase.

General Availability

General Availability will start on 20 May 2020.

The registry donates 20% of its income to the partner organizations GLAAD and CenterLink.

The main arguments for registering a .gay domain are:

  • The .gay domains are the domains of the gay community for the gay community
  • The .gay domains are self-explanatory domains. What is gay, fits best on a website with a .gay domain. A website address with a .gay domain is shorter and more memorable because "gay" no longer has to appear at the left of the dot.
  • Every registration of a .gay domain is a commitment to diversity and an open society
  • There are good reasons to register a .gay domain for commercial purposes. Anyone who registers a .gay domain picks up the community where it is located.

The relationship between better ranking and the new top-level domains was proved by a study of Searchmetrics for .berlin domains. Websites with .berlin domains frequently place better than sites with .de domains and .com domains in regional searches with Google. The result of the study by Searchmetrics can be summarized as follows:

"42% of searches show that .berlin domains rank better locally."

The study of Total Websites in Houston shows that the results by Searchmetrics can be generalized to all new top-level domains, including the .gay domains: It was proved that Google uses the domain endings of the New Top Level Domains as a critical element for the assessment of domains. Total Websites draws as a conclusion:

"It is clear that the new top-level domains improve the ranking in search engines."

Mike Muller

Secura GmbH ist ein von ICANN akkreditierter Registrar für Top Level Domains. Secura kann generische Domains registrieren, also, .net etc. und darüber hinaus fast alle aktiven Länder-Domains registrieren.

2018 zählte Secura zu den Besten beim Industriepreis. Secura gewann 2016 den "Ai Intellectual Property Award 2016" als "Best International Domain Registration Firm - Germany". Beim "Innovationspreis-IT der Initiative Mittelstand 2016" wurde Secura als Innovator qualifiziert und wurde beim "Innovationspreis-IT der Initiative Mittelstand 2016" im Bereich e-commerce auch als einer der Besten ausgezeichnet. Beim Innovationspreis-IT der Initiative Mittelstand 2012 und beim Industriepreis 2012 landete Secura GmbH unter den Besten. Beim HOSTING & SERVICE PROVIDER AWARD 2012 verfehlte Secura nur knapp die Gewinner-Nominierung.

Seit 2013 ist Secura auch bei den Neuen Top Level Domains sehr aktiv. Secura meldet Marken für die Sunrise Period als Official Agent des Trade Mark Clearinghouse an.