NEXT14 Will Kick-Off Berlin Web Week with Inspiring Programme

Press Release   •   Feb 06, 2014 10:00 CET

At this ninth edition of NEXT Berlin on May 5-6, international entrepreneurs and renowned business leaders will inspire attendees in lectures and workshops on marketing trends and tech innovations. NEXT14 will be hosted by SinnerSchrader, the digital agency, and supported by significant partners.

"We are delighted to welcome global thought leaders to NEXT14, whose ideas and inventions will revolutionise entire sectors of our economy," says NEXT founder Matthias Schrader (CEO SinnerSchrader) looking at the impressive list of NEXT14 speakers.

Topics to be covered at NEXT14 will include the evolution of the car and the revolution of our payment systems, wearable and invisible interfaces, the new Internet of Things, the handling of Big Data and the transformation of C-levels in most companies. In all business relevant areas, digitisation will lead to unforeseen changes, but what comes after will soon be part of our new normal. NEXT Berlin offers valuable information and contacts to the people who already grasp what tomorrow may hold.

Bitcoin is a fine example of ’new today, normal tomorrow’. At NEXT14, Bitcoin’s Executive Director and e-money expert Jon Matonis will highlight the huge impact new payment systems will have on consumption behaviour. Brad Templeton of the Singularity University will provide a glimpse into the future of mobility. A true Internet pioneer from the start, he was one of the first bloggers and was recently involved in the development of Google's Self-Driving Car.

At NEXT14, we will also cast a light on future developments with the help of strategy consultant Peter Hinssen (author of the book ‘The New Normal’) and best selling sci-fi author Cory Doctorow, who is an activist in favour of liberalising copyright laws and post-scarcity economics.

In addition, designer Jessi Baker of The Provenance Project and Fairphone inventor Bas van Abel will show what opportunities lie in the transparency of production chains for sustainable products, and what empowered consumers may soon expect from every brand.

A diverse workshop programme will offer further chances for professional exchange. At the same time, the NEXT14 Party and other great events during the Berlin Web Week promise lots of fun and valuable business contacts.

Further information on the NEXT14 conference can be found on

About SinnerSchrader
SinnerSchrader is one of Europe’s leading digital agencies. With a focus on e-commerce, strategy and communication, SinnerSchrader offers the full range of digital agency services: conception, design and development of web platforms, mobile apps, service design, campaigns, media, analytics and audience management. SinnerSchrader stands for technological excellence. 450 employees – around 200 of whom are developers – realise marketing solutions for brands such as Allianz, Beck’s, comdirect bank, Holy Fashion Group, REWE, simyo, ŠKODA, Tchibo and TUI. SinnerSchrader was founded in 1996, went public in 1999 and has offices in Hamburg, Berlin, Frankfurt am Main, Munich, Prague and Hanover.