The pleasant odor of oranges, the freshness of a sea breeze or the warm smell of wood – all these impressions are connected to a variety of positive experiences. With its products, the fragrances industry contributes to improving our well-being in innumerable situations. Not only fully developed industrial countries explore this potential to the fullest, also in developing and emerging countries the number of customers demanding fragrance products is rising. Revenues in the fragrances industry are likely to continue to develop at dynamic rates in the upcoming eight years. "We forecast global revenues of more than US$15.6 billion to be generated in 2019", explains Oliver Kutsch, CEO of Ceresana. Particular growth engines are the emerging countries in South America and Asia-Pacific.
Fragrances are used in a variety of products we come in contact with on a daily basis. These fragrances are designed to either cover bad smells or to evoke positive sensations of cleanness and well-being via their pleasant odor. They are used in cleaning agents and detergents as well as in the majority of personal care products. Perfumes are the most typical example for possible application areas, but fragrances are also used in numerous other products. Fragrances are becoming more important all over the world. Due to the economic development of many developing and emerging countries, an increasing part of the population has access to products enhanced by added fragrances. A growing middle-class disposes of an increasing income that allows them to purchase and consume such products. Urbanization trends in already highly industrialized countries continue as well; consumption of scented products in cities is higher.
Innovations and Trends in Fragrances
The market for fragrances is subject to strong competition. Many producers offer a broad collective product portfolio that caters to both standard and niche applications. The fragrances industry is affected by a strong push for innovation, competitors are trying to establish a unique position by developing innovative new products. Extensive market knowledge as well as up-to-date research and development are the motor for innovations on this market. The general trend in fragrances is likely to continue to develop at the favor of exotic varieties. Customers that get to know these scents due to ongoing globalization are increasingly demanding such products. At the same time, the high pace of life many people experience also increases demand for harmonic fragrances that allow them to enjoy short moments of relaxation.
In most application areas, the fragrances industry is keen to achieve a sustainable industrial culture. Customer demand for sustainability results in efforts to optimize ecological, economic and social aspects. The objective is to develop and manufacture natural products that pose no risk to human beings and the environment. Products made from renewable resources that can be processed without hazardous substances in particular are appealing to producers and consumers alike.
The study in brief:
Chapter 1 summarizes the most important information regarding various types of fragrances and provides information about associations, environmental and health impact as well as regulations. Chapter 2 provides a presentation and analysis of the fragrances market – including forecasts up to 2019: for each world region, demand and most important sales markets are analyzed. Chapter 3 offers a detailed analysis of fragrances demand and revenues in the application areas Home Care, Personal Care and toiletries, Fine Fragrances, other Household articles, and other application areas in 16 countries. Chapter 4: a substantiated analysis of individual fields of application for fragrances: data on demand development, split by Western Europe, Eastern Europe, North America, South America, Asia-Pacific, the Middle East, and Africa. Chapter 5 provides profiles of the largest fragrances manufacturers – clearly arranged according to contact details, turnover, profit, product range, production sites, profile summary, product types, application areas and brand names. Detailed profiles are provided for 152 manufacturers, such as Firmenich SA, Frutarom Ltd., Givaudan SA, International Flavors and Fragrances Inc., Robertet S.A., Sensient Technologies Corporation, Symrise AG, T. Hasegawa Co., Ltd., Takasago International Corporation, and V. Mane Fils.
Further information: Ceresana Technologiezentrum Blarerstr. 56 78462 Konstanz Germany Tel.: +49 7531 94293 12 Fax: +49 7531 94293 27 Public relations: Sandra Schulze, B.A., firstname.lastname@example.org