Face-Bot: Stars & Influencers become a Mega-Tag based on Facebook Messenger

Hamburg, 09.03.2017: ShoptheWall, a portal for artificial intelligence (AI) in Online-Shopping, launches its Face-Bot to create a new and efficient way to market products of companies cooperating with stars, celebrities and influencers. AI-Technology provides full control to Stars, Celebrities and Influencers and their agencies over pictures and photos on the web. A new kind of marketing platform is introduced into the world of e-commerce and face recognition.

„Face-Bot is next-level-marketing, combining the best of performance-marketing with hyper-personalized offers“, according to CEO of ShoptheWall, Andreas Perschk. „Up to now it was hardly possible for influencers and stars to control the user driven traffic on their pictures themselves and therefore they couldn´t benefit from e-commerce that could arise from this traffic. This will be made possible via the Face-Bot, which makes the search for content via mere photos incredibly easy for the fan or the follower of the influencer. The user profits, because Products can be found upon clicking on the image, making direct sales far easier because the fan will be linked directly to the defined shop. Also direct links to the blogs and landing pages of their Stars, Celebrities and Influencers can be found. The decision of where the follower and customer will be directed to, will be the choice of the Star, Celebrity or Influencer him or herself, who partners up with our service“.

How does the Face-Bot work?

• Whatever photo is being used, whether it´s a screenshot, a photo of a star, celebrity or influencer on the web and especially in real life and even on a photograph of a TV-screen – the face recognition works for all of them.
• The desired landing page and promotions can be reached very easily.
• Those links can be easily modified at any time by the partners of this service.
• With your smartphone: Use the Facebook-Messenger-App addressing ShoptheWall, and send a picture or photo of the star, celebrity or influencer solely.
• The link to the relevant results appears instantly. The alternative landing pages could also be: Blogs, web sites, products, events or other photos of the star, celebrity or influencer.
• By one click the users will find the site, which could lead to the shop where they can buy the products the Star, Celebrity or Influencer actually promotes.
• The Face-Bot is of advantage for both sides: For the stars, celebrities and influencers it gives best control of the links their pictures will guide the user to. For the followers, fans and consumers the full information on products and full information on celebrities in the photo will be provided.

ShoptheWall introduces a Face-Bot identifying stars, celebrities and influencers. The Deep-Learning-Technology has been developed in cooperation with developers and universities. The big advantage of the Face-Bot is, that user histories and private data will not be used. Product pictures or influencers can be identified via the Facebook-Messenger in real time and the relevant offers and information can be given to users immediately. On the desktop version the Wall-It-Button is available as a browser plug-in identifying products and stars, celebrities and influencers as well.

When the Face-Bot is used „the picture itself sent to ShoptheWall“ – finally defines the linked result, set by the star, celebrity or influencer or by the respective agency.

The Face-Bots charges a low two digit fee per month to the influencers using the service.

The system and service can be tested very easily. Reach out for the individual test here. Influencers, who are willing to promote the Face-Bot will receive the service completely free of charge.