Superstruct Entertainment (“Superstruct”) has entered into an investment and partnership agreement with Down The Drain Group (“Down The Drain”), the biggest independent concert and festival organizer in Denmark. Financial terms were not disclosed.
Down The Drain produces and promotes some of the largest festivals in Denmark, including NorthSide, Tinderbox and various other original live entertainment events (“Down The Drain Concerts”), which runs over 200 one-day concerts and events annually.
“We are proud of the festival and concert experiences we have been delivering to our guests since we started the adventure with the first NorthSide in 2010 – and still feel that we have only just begun. Superstruct brings a tremendous platform and expertise for us to continue growing our business and we face an ambitious and exciting future with this partnership” said Brian Nielsen, CEO of Down The Drain Group.
James Barton, CEO of Superstruct, said: “The Down The Drain team has built an impressive platform and series of events over the past nine years and we look forward to combining our expertise with the strength of their brands in Denmark to propel the company to even greater heights.”
Under terms of the agreement, the day-to-day management of Down The Drain will continue to be led by Brian Nielsen, Flemming Myllerup and Mads Sørensen.
About Superstruct Entertainment
Superstruct Entertainment, backed by Providence Equity Partners, is a live entertainment platform that owns and operates festivals and live music events globally under the names of Sziget, elrow, Sónar, Øyafestivalen, Boardmasters, Flow Festival and others.
Down The Drain Group is the biggest independent concert and festival organizer in Denmark.
NorthSide has been voted Europe’s best medium sized festival in 2018. The festival takes place in Aarhus June 6th-8th 2019 and hosts 100.000 guests. NorthSide is expected to sell out in 2019.
Tinderbox hosts 130.000 guests, and takes place in Odense, Funen on June 27th–29th 2019. Tinderbox is expected to sell out in 2019.
Down The Drain Concerts is one of Denmark’s biggest concert promoters featuring primarily international artists, including Ed Sheeran in Odense, Denmark July 27th and 28th.
Down the Drain Group står bag NorthSide, Tinderbox og Haven Festival samt Beatbox Entertainment.