Get the latest results from the study called "The definitive tool for communicating with young men" at the Nordic Media Festival in May.
For the past 25 years Discovery Channel has been broadcasting TV for a primarily male audience. In order to target its content and marketing strategies right at its audience, Discovery recently launched its most comprehensive sociological study of the young male segment to date in the report Species - A User's Guide to Young Men.
The study has been called “The definitive tool for communicating with young men”. 12 000 men in 15 countries participate in the study, in addition to 50 independent experts – journalists, marketers, economists, psychologist and sociologists.
At the Nordic Media Festival, Directors Claire O’Connor (photo) and Alexander Nielsen will share the key findings concerning the Scandinavian man. How do young men define themselves in 2011? What are their dreams, interests, attitudes, media habits?
Alexander Nielsen, Director, Research, Discovery Network Nordic
Claire O'Connor, Director, EMEA Insights & Innovation, Discovery Networks