Nordiske Mediedager

Why Data is the new Oil, and why paying with attention is the future of media

Nyhed   •   Feb 28, 2011 14:31 CET

Meet Gerd Leonhard, "one of the leading media futurists in the world" at the Nordic Media Festival in May!

When it comes to paying for content, it has always been a combination of 'I pay' and 'they pay', i.e. a combination of advertising and bundles with subscriptions and individual purchases. In a networked society of, soon, over 4 Billion inter-connected (aka social) and mobile users, the ways of monetizing content will be even more fragmented but also much more powerful, immediate and liquid.

The users themselves are becoming so valuable that a lot of content will be paid for by 3rd parties who want to reach them, and the data that billions of users will generate by their mere usage, comments, rates, likes and recommends will become a solid currency, in itself. This bodes well for the future of content: adding more value than you take (as Tim OReilly puts it) will become the key to success.

Futurist Gerd Leonhard will show examples and share some key foresights what the future of media will look like.

Gerd Leonhard, Media Futurist, Author og CEO,
The Futures Agency 

The WSJ calls Futurist, Author, TheFuturesAgency CEO Gerd Leonhard "one of the leading media futurists in the world". Leonhard is considered a thought-leader and global influencer in media/content, technology, marketing & communications, telecom, and the cultural industries, with a client list including many leading global companies. He is also an author, strategic advisor, and visiting Professor at Fundação Dom Cabral (São Paulo, Brazil).