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CANADIAN BARTENDER CROWNED BEEFEATER MIXLDN 2015 CHAMPION

Press Release   •   Feb 04, 2016 08:48 CET

Evelyn battled fierce competition from 31 national finalists in what was Beefeater MIXLDN’s biggest global final to date. Her winning cocktail – the Endless English Summers – wowed judges, industry experts and the bustling MIXLDN crowd alike, deftly evoking the competition’s theme of the evolution of London. The serve was inspired by the moment of peace and tranquillity that comes from stepping out of rush hour in the tube into a beautiful royal park after a fresh English rainfall. Judges included Beefeater Master Distiller Desmond Payne, award-winning industry experts such as Ryan Chetiyawardana, Anistatia Miller and Esther Media Cuesta and popular cocktail writers and critics BarChick and The Cocktail Lovers.

Evelyn’s victory earns her the role of Beefeater’s Apprentice Brand Ambassador, giving her the opportunity to support the brand’s team of Global Ambassadors for one year. Following in-depth one-to-one training at Beefeater: The Home of Gin in London, Evelyn will represent Beefeater at exclusive events all around the world. As the reigning champion Evelyn will also travel to some of the world’s most prestigious bartender events, such as the Moscow Bar Show and the Berlin Bar Convent.

Evelyn Chick, Beefeater MIXLDN 2015 Global Bartender Competition Champion, commented: “I am so excited and honoured to have picked up the top award at the Beefeater MIXLDN Global Bartender Competition; the level of talent this year was exceptional and my fellow contestants delivered some truly memorable drinks. I can’t wait to get back home and reinvigorate my cocktail making with the new experiences and skills that I have learnt in London – it has been an eye-opening and unforgettable week. I’m looking forward to travelling around the world representing Beefeater, learning more about this iconic London Dry Gin and making delicious cocktails along the way!”

Women led the way across the board, with Kelly Ballett from France winning the MIXLDN 2015 Bottled Cocktail Challenge, in which contestants were challenged to follow legendary London bar White Lyan’s signature move of serving exquisite cocktails from pre-bottled batches. Evelyn Chick also received a second award at The Signature Cocktail Presentation Challenge with her Endless English Summers cocktail.

JC Iglesias, International Brand Director for Beefeater, comments: “Beefeater is committed to supporting the growth of the global cocktail scene, and our 2015 MIXLDN Cocktail Competition has uncovered a new wave of skill and dynamism within the global on-trade community. Every year we look forward to welcoming some of the most talented bartenders from around the world to join us here in London, Beefeater’s home, to truly understand what makes this gin great. The quality of the cocktails delivered by our 31 national finalists this year has been truly remarkable and we would like to heartily congratulate our champion Evelyn Chick.”

*certified by Digitab research in 2015


NOTES TO EDITORS

Endless English Summers cocktail recipe:

1.75oz Beefeater Gin

0.5oz Fino Sherry (Tio Pepe)

0.5 oz 'Green Park Cordial'

6 drops salted Pernod

For the Green Park Cordial:

1 1/4 kg granulated white sugar

2 unwaxed lemons

1/2 pomelo (peel & fruit)

1 fennel bulb

1 teaspoon caraway seeds

1 teaspoon fennel seeds

1 barspoon fennel pollen

62g citric acid

750ml water

Method:

Pre chill stirring glass. Combine Beefeater London Dry gin, Fino sherry, 'Green Park Cordial' and salted Pernod in the glass. Add ice and stir to dilute (about 20 - 30 stirs). Strain into a chilled Nick & Nora glass. Garnish with a pomelo peel, cut and placed on the rim of the glass. Enjoy!


Top eight finalists:

KELLY BALLETT, FRANCE

JOHAN EVERS, SWEDEN

JOE SCHOFIELD, UK

KAREN GRILL, USA

YAN TUNG EVELYN CHICK, CANADA

JANSON CHAN, CHINA

FRANK THELEN, GERMANY

CLAUDIA RODRIGUEZ, MEXICO


32 global finalists:

MAYA VAN DAMME, BELGIUM

MARIA-MARGARITA GELEMENOVA, BULGARIA

YAN TUNG EVELYN CHICK, CANADA

JANSON CHAN, CHINA

JUAN EGEA QUIROGA AKA “CAMILO EGEA”, COLUMBIA

ALOISEK MARTINEZ, CUBA

FRANK THELEN, GERMANY

MILOŠ DANIHELKA, CZECH REPUBLIC

MARTIN CLAUSEN, DENMARK

AINAR KIISON, ESTONIA

KELLY BALLETT, FRANCE

WING YI LAM, HONG KONG

CARL D’ALTON, IRELAND

MARIA MORDVINOV, ISRAEL

AL IGARASHI, JAPAN

Edward Khattar, Lebanon

CLAUDIA RODRIGUEZ, MEXICO

JESSIE ALGAR, NEW ZEALAND

SLAVOMIR KYTKA, NORWAY

KATERINA BABICH, RUSSIA

FILIP IVANOVIC, SERBIA

MARTIN ZUPINA, SLOVAKIA

BRENT PERREMORE, SOUTH AFRICA

JUN BEOM PARK, SOUTH KOREA

CARLOS VEGA, SPAIN

JOHAN EVERS, SWEDEN

JOE SCHOFIELD, UK

KAREN GRILL, USA

DIOGO MARTINS, PORTUGAL

LUKAS HOCHMUTH, AUSTRIA

STEFANO ARMIENTO, ITALY

NATALIA LIVITSANOU, GREECE


About Beefeater

Beefeater is the world’s most awarded gin brand and with its distillery based in the heart of London, it is the only historic dry gin distilled in the capital city, making it a true London spirit. Created by James Burrough in the 19th century, the iconic Beefeater recipe has remained virtually unchanged and is guarded today by Beefeater’s Master Distiller, Desmond Payne, the most experienced gin distiller in the world. Beloved by international bartenders for its consistently outstanding quality and classic London dry taste, the Beefeater range consists of Beefeater Dry, the world’s No. 2 premium gin thanks to its crisp, clean, well-balanced flavour; Beefeater 24, a super premium gin infused with Japanese and Chinese teas to create a distinctive, complex gin to suit contemporary cocktail culture; and Beefeater Burrough’s Reserve, a hand-crafted, ultra-premium, oak-rested gin, that challenges convention.

www.beefeatergin.com

www.beefeater.com

Beefeater YouTube channel

Beefeater Facebook page


About Chivas Brothers

Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.1 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin - plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

www.chivasspirit.com

@ChivasNewsRoom


About Pernod Ricard

Pernod Ricard is the world’s co-leader in wines and spirits with consolidated Sales of € 8,558 million in 2014/15. Created in 1975 by the merger of Ricard and Pernod, the Group has undergone sustained development, based on both organic growth and acquisitions: Seagram (2001), Allied Domecq (2005) and Vin&Sprit (2008). Pernod Ricard holds one of the most prestigious brand portfolios in the sector: Absolut Vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Kahlúa and Malibu liqueurs, Mumm and Perrier-Jouët champagnes, as well Jacob’s Creek, Brancott Estate, Campo Viejo, Graffigna and Kenwood wines. Pernod Ricard employs a workforce of approximately 18,000 people and operates through a decentralised organisation, with 6 “Brand Companies” and 80 “Market Companies” established in each key market. Pernod Ricard is strongly committed to a sustainable development policy and encourages responsible consumption. Pernod Ricard’s strategy and ambition are based on 3 key values that guide its expansion: entrepreneurial spirit, mutual trust and a strong sense of ethics. Pernod Ricard is listed on Euronext (Ticker: RI; ISIN code: FR0000120693) and is part of the CAC 40 index.

www.pernod-ricard.com


For further information please contact:

George Quiney Cordelia Toy

Richmond Towers Communications Chivas Brothers Pernod Ricard

Tel: (+44) 020 7554 4496 E-mail: cordelia.toy@pernod-ricard.com

E-mail: George@rt-com.com

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For mere information:

www.pernod-ricard.com

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