Pernod Ricard Denmark A/S


Press Release   •   Nov 03, 2016 10:37 CET

With MIXLDN entering its sixth year, the world’s largest and most prestigious gin cocktail competition is set to be the most heavily contested yet with entries from 32 countries across the world. Having impressed the panel of judges with his True Loyalty, Daniel Calta provided a masterclass in creating the perfect gin serve. Although competition was fierce, Daniel Calta was deemed to have best echoed this year’s theme of iconic London cinema, with a recipe using Beefeater or Beefeater 24 as the spirit base and perfectly encapsulating the city’s rich history on the silver-screen.

As part of an unforgettable four-day trip to London, Daniel Calta will undertake a series of specially designed challenges as he represents Denmark whilst testing his skills as part of the Global Finals in February 2017.

The Beefeater MIXLDN Competition shows once again that the skill level of the bartenders in Denmark is getting better and better – together with the cocktail scene in general. The competition also shows there are a lot of new bartenders in Copenhagen from around the world. Young bartenders – Daniel for an example is only 22 and will be one of the youngest to participate in the MIXLDN Global finale in London – but he is well trained and with his good skills I’m sure he will do a good proformance and have a chance at winning at the global completion. Says Martin Tang, Activation Manager at Pernod Ricard Denmark.

The winner of the title of Beefeater MIXLDN 2016 Global Bartender Champion will be mentored by experts as part of the Beefeater Global Brand Ambassador Programme. After in-depth one-to-one training at Beefeater: The Home of Gin in London, the Global Champion will represent Beefeater at exclusive events in their geographic region and travel to some of the world’s most prestigious bartender events, like the Moscow Bar Show and the Berlin Bar Convent.

What’s more, for the first time ever, the winner of this year’s global competition will not only be crowned Beefeater MIXLDN Global Champion, but will also craft their very own limited edition Beefeater gin with Master Distiller Desmond Payne at the distillery in Kennington.

Desmond Payne, Beefeater’s Master Distiller said: “Having the opportunity to collaborate with this year’s Global Winner is something we have wanted to do for quite some time, giving us the opportunity to work with a bartender at the top of their game in distilling a gin specifically aimed at the cocktail community. As a brand that is constantly looking to innovate, we are always looking for fresh ideas and relish the chance to invest time with people that can help us push the boundaries and take a fresh approach – as we continue in our mission to create the ultimate premium product”.

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About Beefeater
Beefeater is the world’s most awarded gin brand and with its distillery based in the heart of London, it is the only historic dry gin distilled in the capital city, making it a true London spirit. Created by James Burrough in the 19th Century, the iconic Beefeater recipe has remained virtually unchanged and today it is guarded by Beefeater’s Master Distiller, Desmond Payne, the most experienced gin distiller in the world. Beloved by international bartenders for its consistently outstanding quality and classic London dry taste, the Beefeater range consists of Beefeater Dry, the world’s No.1 premium gin thanks to its crisp, clean, well-balanced flavour; Beefeater 24, a superpremium gin infused with Japanese and Chinese teas to create a distinctive, complex gin to suit contemporary cocktail culture; and Beefeater Burrough’s Reserve, a hand-crafted, ultra-premium, oak-rested gin, that challenges convention.

About Chivas Brothers
Chivas Brothers is the Scotch whisky and premium gin business of Pernod Ricard, the world’s co-leader in wines and spirits. Chivas Brothers’ award-winning portfolio features some of the world’s most revered Scotch whisky brands including Chivas Regal, the world’s first luxury whisky and the No.1 Scotch whisky in China; Ballantine’s, Europe’s No.1 Scotch whisky; The Glenlivet, the world’s No.2 single malt whisky; and Royal Salute, the world’s only exclusively prestige Scotch whisky range. The portfolio also includes two of the world’s leading English gins – Beefeater, the world’s most awarded premium gin, and Plymouth gin - plus a selection of highly acclaimed single malt whiskies, including Aberlour, Longmorn, Scapa, Strathisla and Tormore. The range is completed by a collection of blended Scotch whiskies operating in many of the world’s key whisky markets which includes 100 Pipers, Clan Campbell, Something Special and Passport Scotch.

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Pernod Ricard Denmark
Martin Tang

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