AOL Networks has today announced the launch of Be On, a new global
branded content business. Be On incorporates leading video distribution service, goviral, AOL Studios
production expertise, and a new insights offering to advertisers – providing an end-to-end platform
for long-form branded content across all devices.
Be On launches with a new campaign from AS Roma, celebrating Francesco Totti’s 20-year career with
the legendary football club. The film, which will be syndicated in Asia, North America and Europe, has
been created by the Be On team and features a parallel day in the life for Totti and Pepe, an AS Roma
With offices across the world, including a new office in the U.S. announced today, Be On provides
brands with the tools to create, syndicate at scale and measure premium content that people want to
watch and share. The new service enables brands to:
questionnaires or links to related content.
social platforms and mobile apps.
“As branded content is playing an ever-more strategic part in advertising campaigns, we are seeing an
explosion in video everywhere. At the same time we are seeing a paradigm shift from social video to
real storytelling by brands,” said René Rechtman, SVP AOL Networks International. “As the campaign
with AS Roma demonstrates, brands want their story told through branded content so they can start
conversations at scale. The global launch of Be On marks an exciting evolution of our business,
enabling us to provide an end-to-end platform for advertisers.”
“AS Roma has a rapidly expanding global fan base and we look forward to sharing this special
milestone with fans worldwide,” said Jim Pallotta, President of AS Roma. “We are excited that Be On
chose AS Roma to be part of their launch. Their platform and approach shares our vision, and is well Under Strict embargo 20.00 GMT/15.00 EST, 30 April 2013
aligned with our objective of maximising global fan and corporate engagement through content and
The launch of Be On was announced today on stage by Rene Rechtman at AOL’s 2013 Digital Content
Newfront in New York, where more than 750 brand advertisers, marketers, agencies and digital and
TV media buyers came together to see AOL’s new offerings in video and advertising.
- ENDS -
Notes to Editors
* Internal data, April 2013
For more information, please contact:
Gemma Dudley email@example.com 0203 301 2197 / 07817637750
Natalie Hall Natalie@kaper.uk.com 0203 301 2125 / 07879 672905
John Nolan firstname.lastname@example.org 07779329187
About Be On
Be On, a division of AOL Networks is a truly global branded entertainment platform that brings together content production, syndication and real-time insights to provide advertisers with an end-to end platform for long-form branded content across all devices. Be On creates and syndicates content across 16 key verticals to 40,000 publishers in over 90 countries around the world. It has offices in the UK, US, France, Germany, Spain, Italy, Netherlands, Denmark, Sweden, and Norway.
About AOL Networks
AOL Networks enables the world’s top marketers and media brands to reach consumers across desktop, mobile, tablet and connected TVs with impact through premium experiences, programmatic buying and performance driven campaigns. It is the global partner of choice for leading publishers, advertisers and agencies seeking to maximize the value of their online brands. AOL Networks brands include Advertising.com, The AOL On Network, Be On, ADTECH and Pictela.