eTRAVELi’s management strengthened ahead of further expansion

Pressemeddelelse   •   Feb 07, 2014 13:32 CET

As part of eTRAVELi ‘s strategic development, the company‘s present CEO Ralph Axelson is switching to the role of Deputy CEO. The incoming CEO is Mathias Hedlund, who has been Board Member of the company since 2010 and previously held senior positions at Klarna, Eniro and Svenska Spel. In parallel, the management team is being bolstered by the appointment of several other key people. 

European Travel Interactive AB (eTRAVELi) is the leading online travel agent in the Nordic region through an array of brands such as Flygresor, Supersavertravel, Seat24, Travelstart, etc. The company has enjoyed strong growth in recent years and is now entering a new expansion phase. In order to support the next growth phase of the Company, Mathias Hedlund has been appointed new CEO and further expertise is being added to the management team.

– Since Ralph Axelson co-founded eTRAVELi seven years ago, the company has developed into a leading player in the fast-growing travel industry thanks to its extensive range of established brands. The company now faces a new phase that will include extensive geographic expansion, which is why we need to bolster the management team. We‘re delighted that Ralph Axelson is staying on as a driving force at the company in a new role with a focus on priority strategic initiatives and the integration of completed acquisitions, says Erik Strand, Chairman of the Board of eTRAVELi. 

The incoming CEO Mathias Hedlund brings extensive leadership experience as well as expertise within online, sales, marketing and business development. He was previously COO of Klarna and before that Vice President of Eniro, and divisional manager responsible for several business areas at Svenska Spel. Since 2010 Mathias Hedlund has been a Member of the Board of eTRAVELi.

– eTRAVELi is continuing down its expansion path, but now with a more international focus. Alongside Ralph and all our colleagues, I look forward to taking the company to the next level, says Mathias Hedlund, incoming CEO of eTRAVELi.

Mathias Hedlund will assume the CEO position on 1 March 2014. The following persons have also been appointed to join the management team: Anders Kedert – Chief Operational Officer, Henrik Svensson – Chief Sales Officer and Lars Borchardt – Chief Information Officer.

For more information, please contact:

Erik Strand, Chairman of the Board, eTraveli, Tel.: +46 (0) 733 92 98 00 e-mail:

Mathias Hedlund, incoming CEO, eTraveli, Tel.: +46 (0) 706 66 37 58, e-mail:

Ralph Axelson, outgoing CEO, eTraveli, Tel.: +46 (0) 708 69 29 14, e-mail:

About eTRAVELi

European Travel Interactive AB (eTRAVELi) is an online travel agency offering airline tickets, hotel reservations and other travel-related services through multiple brands.  In 2012, eTRAVELi reported gross sales of SEK 6.6 billion. eTRAVELi represents the brands Seat24, Supersaver/Supersavertravel, Gotogate, Flybillet, Flygvaruhuset, Travelstart, Travelpartner, Budjet and Travelfinder. The company operates in Sweden, Norway, Denmark, Finland, Germany, Russia and the Netherlands. Its principal owner is the private equity fund Segulah IV, L.P.