Maybelline New York

It's a wrap! Maybelline indtog endnu engang modeugen i New York

Pressemeddelelse   •   Okt 04, 2012 12:28 CEST

New York Fashion Week.. It's a wrap!

Endnu en veloverstået New York Fashion Week er slut. Bag sæsonens looks var Maybelline New Yorks globale makeupartister Gato og danske Charlotte Willer samt 4 special guest makeupartister; Nicci Welsh, Mayia Alleaume, Diane Kendal og Charlotte Tilbury. Der var masser af buzz i medierne og på internationale modeblogs hele ugen, og fotografer sværmede overalt for at fange cool moments enten catwalken eller backstage.

Danmark indtog modescenen i New York!

Ikke kun Maybellines Globale makeupartist, Charlotte Willer, repræsenterer Danmark og Maybelline under modeugen i New York. Det danske Maybelline team var denne gang også repræsenteret i New York med makeupartist Nicci Welsh. Nicci var med backstage på flere shows under modeugen og rapporterede hver dag på Facebook med film og billeder, tips og tricks til de fantastikse looks der blev kreeret. Must-have produkterne fra Maybelline denne sæson var uden tvivl den nye BB Cream, Master Precise Eyelineren og den fænomenale Falsies Feather mascara. Her fortæller Nicci om de 3 must-have produkter!

Også den danske topmodel og nu internationalt ansigt for Maybelline, Freja Beha, var at se på catwaken på flere af modeugens shows. Freja er en af tidens mest eftertragtede modeller, og gik model ved 64 shows i sin første catwalk-sæson, og hun har betrådt catwalken for adskillige topdesignere inklusiv Alexander McQueen, Calvin Klein, Dolce & Gabbana, Gucci, Louis Vuitton, Marc Jacobs, Prada, Yves Saint Laurent og Zac Posen. Freja er kendt for at være muse for Karl Lagerfeld og har deltaget i næsten alle Chanel-modeshows siden 2006.

Herunder er nogle af de vigtigste shows fra modeugen og makeuppen der blev brugt:

LACOSTE
The artists: special guest makeup artist Mayia Alleaume and special guest manicurist Honey
The inspiration:
An urban, sporty woman.

  • Dream Fresh BB Cream
  • EyeStudio Master Shape Brow Pencil
  • Great Lash Clear Mascara (used on brows)
  • Volum’ Express The Colossal Mascara in Brown
  • Color Sensational Lip Color in Bronze Beam (used on cheeks)

VICTORIA BECKHAM
The artist: special guest makeup artist Diane Kendal
The inspiration: A sophisticated, sculpted look.

  • Dream Bouncy Blush in Coffee Cake and Candy Coral
  • EyeStudio Master Shape Brow Pencil
  • EyeStudio Master Precise Ink Pen Eyeliner in Black
  • Dream Lumi Touch Highlighting Concealer in Radiant (used on lips)

DKNY
The artist: Maybelline New York makeup artist Charlotte Willer
The inspiration: A chic, relaxed New York City woman.

  • Dream Fresh BB Cream
  • Dream Lumi Touch Highlighting Concealer
  • Fit Me Powder
  • EyeStudio Master Shape Brow Pencil
  • Volum’ Express The Mega-Plush Mascara
  • Color Sensational Lip Color in Totally Toffee and Born With It

CUSTO BARCELONA

The artist: Maybelline New York makeup artist Gato
The inspiration: Perfect, plastic dolls with a futuristic feel.

  • Dream Fresh BB Cream
  • EyeStudio Master Shape Brow Pencil in Soft Brown
  • EyeStudio Color Tattoo 24HR Cream Gel Shadow in Bad To The Bronze (eyelids, cheeks, and lips)
  • Volum’ Express The Mega Plush Mascara

WES GORDON
The artist: Maybelline New York makeup artist Charlotte Willer
The inspiration:
The dark and mysterious High Priestess from a traditional deck of tarot cards.

  • Fit Me Foundation
  • Fit Me Powder
  • EyeStudio Master Shape Brow Pencil
  • EyeStudio Master Precise Ink Pen Eyeliner
  • Volum’ Express The Mega-Plush Mascara
  • Super Stay 10HR Stain Gloss in Berry Heavenly 120

CARLOS MIELE
The artists: Maybelline New York makeup artist Gato and special guest manicurist Honey
The inspiration: The sweltering heat of the jungle and the opulence of animal-print fashions.

  • Dream Fresh BB Cream
  • Fit Me Bronzer
  • Dream Bouncy Blush in Coffee Cake
  • EyeStudio Color Tattoo 24HR Cream Gel Shadow in Bad To The Bronze
  • Volum’ Express The Mega Plush Mascara
  • Dream Lumi Touch Highlighting Concealer
  • Color Sensational Lip Color in Red Revival

BETSEY JOHNSON - See the backstage video
The artist: Maybelline New York makeup artist Gato and Nicci Welsh
The inspiration:
Two timeless women—the superhero and the pin-up, combined. 

  • Dream Lumi Touch Highlighting Concealer
  • Fit Me Blush in Medium Coral
  • Dream Bouncy Blush in Candy Coral
  • Color Sensational Lip liner in Red
  • Color Sensational Lip Color in Very Cherry
  • Shine Sensational Lipgloss in Minty Sheer
  • EyeStudio Master Precise Ink Pen Eyeliner (used as eyeliner and on brows)
  • EyeStudio Color Tattoo 24HR Cream Gel Shadow in Eternal Silver

BIBHU MOHAPATRA - See the backstage video
The artists: Maybelline New York makeup artist Gato and Nicci Welsh
The inspiration:
The luna moth and the celebration of its rebirth, symbolizing the evolution and transformation of a woman.

  • EyeStudio Color Plush Silk Eyeshadow in Pink Persuasion
  • EyeStudio Color Explosion Luminizing Eyeshadow in Forest Fury
  • Color Sensational Vivids Lipcolor in Shocking Coral (used as eyeliner)
  • Color Sensational Lipcolor Nearly There Nail
  • Color Show Nail Lacquer in Audacious Asphalt

RACHEL ZOE

The artists: Special guest makeup artist Charlotte Tilbury and special guest manicurist Honey
The inspiration: The Northern Italian coastline and the cool, effortless style of a 70s icon.

  • Dream Fresh BB Cream
  • Dream Lumi Touch Highlighting Concealer
  • EyeStudio Master Shape Brow Pencil in Soft Brown (used to create freckles on face) Dream Matte Mouse Foundation in Cacao (for cheek contouring)
  • Dream Bouncy Blush in Coffee Cake, Rose Petal, and Fresh Pink
  • Color Sensational Lip Liner in Nude
  • EyeStudio Color Tattoo 24HR Cream Gel Shadow in Bad To The Bronze
  • Volum’ Express The Mega Plush Mascara in Brown

Glæd dig til Februar 2013 når Nicci og Maybelline igen instager modeugen i New York og sender opdaterede looks og andre spændende historier fra The Big Apple!

For yderligere information og billeder  fra modeugen, kontakt venligst:

Nancy Pav, npav@dk.loreal.com, Tlf.: 43 24 67 67