Pressemeddelelse -
Spektakulær event indvarsler jubilæum
Efter 70 års off road eventyr i alverdens afkroge, har Land Rover igen taget Defender til helt nye højder.
Med en bredde på over 250 meter er signaturen af en Defender skabt på en bjergside i La Palgue i Frankrig.
Bag det unikke “kunstværk” står snekunstneren Simon Beck, der specialiserer sig i at lave geometriske figurer ved hjælp af fødderne. Denne figur er lavet i frostvejr og i 2700 meters højde. Figuren består af 20.894 skridt – eller i alt 16.5 kilometer
Snekunstværket er skabt for at gøre opmærksom på den internationale Land Rover dag – den 30 april. Netop den dato, da Land Rover første gang blev vist på Amsterdam Motor show tilbage i 1948.
Det unikke Defender kunstværk er en hyldest til netop det øjeblik, da engineering director fra Rover, Maurice Wilks, første gang lavede en tegning i sandet på Warf Bay i Whales og foreslog sin bror Spencer - Rovers administrerende direktør, en bil med dette design. Designet blev kaldt Land Rover, og var begyndelsen til den model vi i dag kender som Defender.
"Land Rover er et ikonisk mærke i hele verden og konturen af en Defender er umiddelbart genkendelig. Det er i den grad specielt at kunne fejre 70 års jubilæum og vi vil fejre året med en række begivenheder og fejringer der repræsenterer Land Rovers –Aboive and Byond ånden og som hylder menneskerne bag verdens favorit SUV", siger Prof Dr Ralf Speth.
Land Rover inviterer sine fans til at deltage i fejringen af World Land Rover Day online. For at se udsendelsen og tage del i fejringen kan man den 30. april kl. gå til www.youtube.com/landrover kl. 21.00 - og så bruge hashtag #LandRover70Years
Mere information: www.media.landrover.com
70 år med Land Rover
TIMELINE
1948: Land Rover Series 1 presented at Amsterdam Motor Show
1953:Long Wheelbase version of Series 1
1956:Oxford and Cambridge teams competes in the London-Singapore expedition in Series I
1958:Land Rover Series II unveiled with more refined design
1970:Original two-door Range Rover (the Classic) goes on sale
1971:Land Rover Series III launched
1972:Range Rover crosses Darien Gap on 18,000-mile Trans-America expedition
1976:1,000,000th Land Rover built
1979:A Range Rover wins the inaugural Paris-Dakar rally (and again in 1981)
1981:Land Rover begins legendary partnership with Camel Trophy
1981:Four-door Range Rover released
1989:Land Rover Discovery, the third Land Rover model, goes on sale
1990:Original ‘Landie’ relaunched and renamed Defender
1994:Second generation Range Rover launched
1997:All-new Freelander is unveiled with innovative new technology: Hill Descent Control
2001:Third-generation Range Rover with all-round independent air suspension revealed
2003:Inaugural G4 challenge sees 16 teams traverse USA, South Africa and Australia
2004:Range Stormer Concept previews performance Range Rover and three-door body
2004:Discovery 3/LR3, the third-generation Discovery, launched at New York Motor Show
2005:All-new Range Rover Sport unveiled
2006:Freelander 2/LR2 launched. The first Land Rover to be manufactured at Halewood
2007:LRX concept car previews design language of a new luxury compact SUV
2009:Fourth generation of the Land Rover Discovery introduced
2010:Range Rover Evoque, the world’s first luxury compact SUV, makes global debut
2012:Fourth-generation Range Rover introduced – the first all-aluminium SUV
2013: New generation of Range Rover Sport unveiled at New York Motor Show
2014:Special Vehicle Operations (SVO) division is officially launched
2014:Range Rover Sport SVR debuts, the fastest, most agile, most powerful Land Rover
2014:Discovery Vision Concept previews design vision for new family of Discovery vehicles
2014: Launch of Discovery Sport, a new premium compact SUV with 5+2 seating
2015: Trio of end-of-line Defender editions revealed with biggest sand drawing in UK
2015:Exclusive Range Rover SVAutobiography long wheelbase launched in New York
2015: Evoque Convertible becomes world’s first luxury compact SUV convertible
2015: One-of-a-kind Land Rover 'Defender 2,000,000' sells for £400,000 at charity auction
2016: Last Defender rolls off the production line
2016: All-new Discovery with world-first remote Intelligent Seat Fold technology launched
2017: Land Rover launches the fourth Range Rover, the Velar
2018:Limited Edition Range Rover SV Coupé debuts at Geneva Motor Show
Emner
Jaguar Land Rover is the UK’s largest automotive manufacturer, built around two iconic British car brands: Land Rover, the world’s leading manufacturer of premium all-wheel-drive vehicles; and Jaguar, one of the world’s premier luxury sports saloon and sports car marques.
We employ almost 42,000 people globally and support around 240,000 more through our dealerships, suppliers and local businesses. Manufacturing is centred in the UK, with additional plants in China, Brazil, India and Slovakia.
At Jaguar Land Rover, we are driven by a desire to deliver class-leading vehicles, which will provide experiences our customers will love, for life. Our products are in demand around the globe. In 2016 Jaguar Land Rover sold more than 583,000 vehicles in 136 countries, with more than 80 per cent of our vehicles produced in the UK being sold abroad.
Our innovation is continuous: we will spend more than £4 billion in the coming year on new product creation and capital expenditure.
From 2020 all new Jaguar Land Rover vehicles will be electrified, giving our customers even more choice. We will introduce a portfolio of electrified products across our model range, embracing fully electric, plug-in hybrid and mild hybrid vehicles as well as continuing to offer ultra-clean petrol and diesel engines.
