Top Five Digital Trends for Sports Hospitality in 2015

To turn a great sporting occasion into a broader hospitality experience for guests, partners and corporate hospitality programmes need to approach their audience as active participants living a memorable experience, rather than passive spectators watching from the sidelines.

Here at MCI, we develop innovative hospitality concepts by staging the sport and the highlights of the event in a dynamic way, strengthening guest engagement, designing experiences around the art of sport, promoting the host country or city, and creating an exciting and energising onsite atmosphere.

All of this is made possible by embracing the latest in digital innovation, which is a great way to ensure that the pre-and post-hospitality experience is just as exciting as the game, match or tournament itself.

Here are top five digital trends to enhance partner and corporate hospitality programmes in 2015:

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