UNVEILS OFFICIAL VIDEO FOR NEW SINGLE ‘SING’ EXCLUSIVELY ON FACEBOOK
SE VIDEOEN TIL "SING" HER:
AVAILABLE TO PRE-ORDER ON ITUNES NOW http://smarturl.it/EdSheeranXitns
FROM FORTHCOMING SECOND ALBUM ‘x’ – OUT JUNE 23
Ed Sheeran has today unveiled the official music video for his eagerly anticipated single ‘Sing’ exclusively on his Facebook page, giving his 6 million Facebook fans around the world the very first chance to see it. It is the official first single to be taken from the Suffolk native’s forthcoming album “x”, due out on June 23.
The video was shot on location in LA recently and was directed by Emil Nava, who worked on several music videos from Ed’s debut album, including You Need Me…, Give Me Love and Lego House.
The new video for ‘Sing’ sees an alter-ego Ed puppet embark on a debauched night out, crashing a karaoke party in Korea town before stumbling onto a studio set, where the real Ed and track collaborator Pharrell Williams are in the middle of shooting the ‘Sing’ music video. Ed joins the puppet for the rest of the night out – watch below to find out what they get up to:
Ed says ‘‘It was a lot of fun shooting the video for ‘Sing’ and it’s awesome that I can share it with my fans first on Facebook. The puppet is definitely a lot wilder than me. I got to keep it afterwards, which is cool. No idea how to work it yet, there are a lot of moving parts, but I’ll get there with practice.’
Glenn Miller, Head of Media Partnerships at Facebook said: “Ed Sheeran has a massive global fan base, with millions of fans worldwide following his movements on Facebook every day. Facebook is the perfect place for Ed – and all musicians – to give fans exclusive and first-hand content, which they can access wherever they are in the world.”
‘Sing’ came about after Ed bumped into the song’s producer Pharrell at the Grammy Awards. They exchanged details and soon after, they hit the studio. The result is a brilliant up-tempo track which reveals a new layer to the 23-year-old, whilst retaining his trademark song-craft. It is this incredible lyricism that earned Ed huge critical acclaim and massive sales success for his debut album “+”, that saw him honoured not only with the highly prestigious Ivor Novello Award in 2012 for Best Song Musically and Lyrically for his debut single ‘The A Team’, but made him the most-nominated artist at the 2012 Brits, winning Best British Breakthrough and Best British Male.
Ed is back on UK soil after supporting Taylor Swift on her hugely successful Red Tour, which took him to every corner of North America. Playing 66 shows with Taylor, he swapped a life of sofa surfing for a year on the back of a tour bus. Delivering spectacular solo performances each night, he solidified stateside his reputation as an exceptional performer. His time in the US culminated with 3 of his own headline shows at New York’s Madison Square Gardens, which sold out completely in just 3 minutes.
Later this year, Ed will embark on a headline nationwide tour of the UK/Ireland for the first time since the Autumn 2012.
ED SHEERAN KOMMER TIL DANMARK DEN 11. NOVEMBER, HVOR HAN SPILLER I FORUM (UDSOLGT).