Press release -
Dogu becomes Sponsor for rallycross team 'Drive for Life RX'
Who is DFL RX
DFL RX is a new rallycross team started by Drive for Life, a social entrepreneurship initiative whose goal is to inspire, motivate and encourage self confidence for children and teenagers through motorsport. Through this program, youngsters feeling lonely and facing difficulties at school are offered a possibility to experience cohesion, collaboration, responsibility and engagement which leads back to learning and development.
In a study conducted by DNV GL (previously Det Norske Veritas) for the Crown Prince Couple's Fund (Kronprinsparets Fond), it was concluded that Drive for Life saves the Norwegian society an impressive 80 million NOK in present value based on participants from 2013. Moreover the analysis highlights the contribution of Drive for Life in reducing traffic accidents and criminality. You can read further on this topic on Drive for Life's webpage: kjorforlivet.no
Drive for Life has grown a lot since 2011, when driver and entrepreneur Knut Ove Børseth founded and operated the project from his garden in Ler, Sør Trondelag. They now have many clubs across Norway and just expanded to Sweden. Dogu applauds this social engagement and look eagerly forward to see a differently minded team join the motorsport world.
How Dogu will contribute
Dogu will be in charge of designing and operating DFL RX's entire digital presence as well as assisting with the design of cars, exhibition equipments and working clothes for the team. So far, we have designed a new logo, design manual for the team and are working on the upcoming official website. Finally, Dogu will provide its LiveScreen solution for every events DFL RX is attending.
WHY CHOOSING DFL RX
Besides the obvious interest in showcasing LiveScreen as well as our design and development skills to a broader audience, we strongly believe in the core values and social importance of this project. We are certain that DFL RX will bring a valuable spotlight on the Drive For Life initiative and help make a significant and positive impact for the Scandinavian youth.
Follow Drive for Life RX on Facebook
Read more about Drive for Life
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It all started as students at NTNU. Sindre Haaland established the company in 2011 with the goal of delivering consulting services within IT. As of today, we have 17 dedicated employees, 2 commercialised products, more than 90 paying customers and an estimated revenue over 8 million NOK. We have the ambition to grow internationaly and wish to build a long-lasting and sustainable company.
