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B&O PLAY adds innovative wireless features and new colours to BeoPlay A2 and Beolit 15

Press Release   •   Aug 20, 2015 14:30 CEST


The two gorgeously powerful, Bluetooth speakers from B&O PLAY just received an update on both technology and colour.


Thanks to an innovative wireless technology you can now wirelessly pair 2 BeoPlay A2 speakers, or 2 Beolit 15 speakers for twice the sound and an impressive stereo experience.
The wireless technology, combined with the aptX codec featured in both BeoPlay A2 and Beolit 15 provides a technological mature platform, worthy of audio aficionados:

  • Outstanding Bluetooth stereo audio and streaming quality
  • Minimal audio coding delay and latency

And, as of today both speakers will be available in cool, new “Natural” colour editions that truly highlight their aluminium foundations.
BeoPlay A2 is the fastest-selling product in 90 years of Bang & Olufsen history. It is powerful, portable and Bluetooth enabled – and it features an innovative True360 omni-directional sound that allows everyone placed around the speaker to experience equally good sound. Its battery gives you up to 24 hours of continuous playtime.
More information about BeoPlay A2 here:
Beolit 15 is what we describe as a wolf in sheep’s clothes. Hidden beneath the delicate exterior you’ll find a beast of sound machine, bound to surprise you. It’s also got Bluetooth, True360 sound and up to 24 hours of battery life – and yes, you can bring it with you wherever you go.
More information about Beolit 15 here:



BeoPlay A2 is priced at EUR 399 / USD 399 / GBP 299 / DKK 2799

Beolit 15 is priced at EUR 499 / USD 599 / GBP 399 / DKK 3799


B&O PLAY products are distributed in the Nordic countries by EET Europarts.

For further information about distribution, resellers and reselling, please contact the local EET Europarts sales entity.

Contact details can be found here:


About B&O PLAY
Firmly grounded in decades of design excellence, craftsmanship and product innovation from Bang & Olufsen, B&O PLAY interprets the same values for a new type of contemporary products aimed at design-conscious urbanites with an active lifestyle.
The B&O PLAY portfolio is made up of products, that are intuitive to use and easy to integrate into your daily life - at home or on the move.

For more information go to



About EET Group

EET Group is Europe's leading distributor within: Server, Computer & Printer parts, Mobile Parts & Accessories, Home Entertainment & Lifestyle Electronics, Surveillance & Security, Professional AV & Digital Signage, Point of Sale & Auto ID and Logistical Services.  

EET Group was founded in 1986, and is today represented with 31 sales offices in 26 countries across Europe and Africa under the commercial name EET Europarts.

EET Group represents a wide range of leading brands including: HP, Lexmark, IBM, Canon, Epson, Acer, Lenovo, Axis, Synology, IQeye, Samsung, Ernitec, Sony, Milestone, Sling Media, B&O PLAY, MicroBattery, MicroMemory, MicroLamp, MicroStorage, MicroConnect, MicroScreen, Hitachi, Western Digital, eSTUFF, Clint, Podspeakers, Sandberg, Garmin, Kensington, Loewe and many more.

EET Group is situated in Birkerød just north of Copenhagen and is the parent company of all EET Europarts sales entities. As such, EET Group is the backbone of the organisation and provides all back office functions within: Corporate Management, Finance, Marketing, IT, WEB- and ERP-development, Logistics, Product Management and Procurement.

The group employs approximately 500 employees, serves more than 42,000 dealers and handles more than 900,000 deliveries per year.


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