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EET Europarts acquires Barex AB

Press Release   •   Feb 02, 2016 01:00 -12

EET Europarts continues its expansion with the acquisition of the Swedish niche distributor Barex AB.


Just a few months after the acquisition of the Norwegian distributor Barex AS, and later CashPOS also in Norway, EET Europarts strikes again with another strategic acquisition that will enhance the company´s strong position in the Nordic market.
Barex AB is a highly reputable distributor of data capture and barcode solutions in the Nordic region. The company was founded in 2005, and is specialized within the distribution of POS and Auto ID equipment, including solutions for marking and data capture.
CEO at EET Group, John Thomas, says; "Acquisitions are an important part of our growth strategy, and a contributing factor to our successful growth strategy for the POS & Auto ID business in recent years. Our ambition is to become one of the leading POS & Auto ID distributors in the European market before 2020, and this acquisition is definitely an important step in that direction. With the acquisition of Barex AB we add new competences and well-known brands to our POS & Auto ID portfolio, and at the same time we bring even more highly skilled employees into our organization.”
As part of the acquisition, EET Europarts will take over a strong team of experienced and highly skilled employees from Barex AB. Also an additional office location for EET Europarts AB will be established in Gothenburg.
CEO at Barex AB, Johanna Pettersson, is very pleased with the acquisition. "Seeing how efficiently EET Europarts has been growing their POS & Auto ID business, I feel very confident, and look forward to becoming part of such a successful company. I also strongly believe, that the impact of EET Europarts´ unique and effective distribution model, in combination with the products, knowhow and competences we bring on from Barex, will help create synergies to the business area."
About Barex AB

Barex AB is a Scandinavian distributor of barcode solutions and products within the area of automatic identification (Auto-ID).

Product range includes portable units, scanners, label printers, software and labels. All products are from world-leading manufacturers like Zebra, Datalogic, Datamax and Honeywell.

Barex AB provides comprehensive concepts that include hardware and software, training and service. Through unique solutions, the performance of suppliers' products can be optimized.

Together with retailers, Barex creates innovative, efficient and profitable solutions for the customers.



About EET Group

EET Group is Europe's leading distributor within: Server, Computer & Printer parts, Storage & Network, Mobile Parts & Accessories, Home Entertainment & Lifestyle Electronics, Surveillance & Security, Professional AV & Digital Signage, Point of Sale & Auto ID and Logistical Services.  

EET Group was founded in 1986, and is today represented with 31 sales offices in 27 countries across Europe and Africa under the commercial name EET Europarts.

EET Group represents a wide range of leading brands including: HP, Lexmark, IBM, Canon, Epson, Acer, Lenovo, Axis, Synology, IQeye, Samsung, Ernitec, Sony, Milestone, Sling Media, B&O PLAY, MicroBattery, MicroMemory, MicroLamp, MicroStorage, MicroConnect, MicroScreen, Hitachi, Western Digital, eSTUFF, Clint, Podspeakers, Sandberg, Garmin, Kensington, Loewe and many more.

EET Group is situated in Birkerød just north of Copenhagen and is the parent company of all EET Europarts sales entities. As such, EET Group is the backbone of the organisation and provides all back office functions within: Corporate Management, Finance, Marketing, IT, WEB- and ERP-development, Logistics, Product Management and Procurement.

The group employs more than 500 employees, serves more than 42,000 dealers and handles more than 900,000 deliveries per year.


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