The new distribution agreement will ensure Panasonic more visibility and greater availability in the market.
EET Europarts will be responsible for Panasonic's total Nordic distribution of headphones. The distribution will be handled through a large network of dealers and specialist retailers within the areas of radio/TV, lifestyle, sports / fitness and outdoor.
"We are very pleased to have found a focused distributor, which partly has a large dealer network, with access to retail customers in many segments, and also have the skills to operate and support dealers throughout the Nordic region. We look forward to the co-operation with EET Europarts, and expect it will give more visibility and greater accessibility to our range of headphones in the Nordic market," says Per Svensk, Area Sales Manager at Panasonic Nordic.
The collaboration between Panasonic and EET Europarts became effective as of April 2016, and EET Europarts is ready to supply to dealers immediately.
"The Panasonic range of headphones are a perfect match for our category of Home Entertainment & Lifestyle Electronics products," says CEO John Thomas, EET Group. "With Panasonic's reputable brand and interesting portfolio of headphones, we will cover even more price segments, and aim for even more customer groups. This applies to both Panasonic sport headphones and Panasonic lifestyle headphones."
New Panasonic lifestyle headphone
Panasonic recently launched the HDE10 headphone. The stylish and uniquely shaped HDE10 reproduces genuine high‐resolution audio. An 11.5‐mm HD drive unit with detachable cords delivers the most subtle details from every single instrument to bring you an entirely new world of incredibly high‐quality sound.
Panasonic HDE10 Features:
- High Grade OFC Cord
- HD-ADD with MLF diaphragm
- 11.5 mm Driver Unit
- Frequency Range 4Hz -50kHz
- Aluminum Housing, Oxygen-Free Copper Cord
- Horn-type earpiece
- Mic & Switch for Call Control
- Carrying Case Included
Panasonic headphones are distributed by EET Europarts in the Nordic countries. For more information please contact the local Nordic EET Europarts sales entity. www.eeteuroparts.com
Panasonic Corporation is a worldwide leader in the development of diverse electronics technologies and solutions for customers in the consumer electronics, housing, automotive, enterprise solutions and device industries. Since its founding in 1918, the company has expanded globally and now operates 474 subsidiaries and 94 associated companies worldwide, recording consolidated net sales of 56.794 billion Euro (7.553 trillion Yen) for the year ended March 31, 2016. Committed to pursuing new value through innovation across divisional lines, the company uses its technologies to create a better life and a better world for its customers.
About EET Group
EET Group is Europe's leading distributor within: Server, Computer & Printer parts, Storage & Network, Mobile Parts & Accessories, Home Entertainment & Lifestyle Electronics, Surveillance & Security, Professional AV & Digital Signage, Point of Sale & Auto ID and Logistical Services.
EET Group was founded in 1986, and is today represented with 32 sales offices in 27 countries across Europe and Africa under the commercial name EET Europarts.
EET Group represents a wide range of leading brands including: HP, Lexmark, IBM, Canon, Epson, Acer, Lenovo, Axis, Synology, Samsung, Ernitec, Sony, Milestone, Sling Media, B&O PLAY, MicroBattery, MicroMemory, MicroLamp, MicroStorage, MicroConnect, MicroScreen, Hitachi, Western Digital, eSTUFF, Clint, Podspeakers, Sandberg, Garmin, Kensington, Loewe and many more.
EET Group is situated in Birkerød just north of Copenhagen and is the parent company of all EET Europarts sales entities. As such, EET Group is the backbone of the organisation and provides all back office functions within: Corporate Management, Finance, Marketing, IT, WEB- and ERP-development, Logistics, Product Management and Procurement.
The group employs more than 500 employees, serves more than 44,000 dealers and handles more than 1,000,000 deliveries per year.