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EET Group expands into the Baltics and into Central and Eastern Europe

Press Release   •   Jun 10, 2013 10:05 CEST

As part of an offensive growth strategy the IT-distributor EET Group now expands its activities into new markets. The expansion into the Baltics is in place and the expansion into more markets in Central and Eastern Europe is about to follow.

EET Group has ambitious plans for its market expansion. The company is Europe´s leading distributor of IT, Surveillance & Security solutions, Home Entertainment and Lifestyle Electronics. EET Group distributes, via sales subsidiaries under the commercial name EET Europarts, its product assortment on 21 markets in Europe and Africa. During the summer the activities will be expanded with 3 more markets in the Baltics and 2 more markets in Central and Eastern Europe.

”As part of our planned expansion strategy we have established the sales subsidiary EET Europarts International” says Group CEO John Thomas from the group headquarter in Copenhagen. ”First step for the international sales company is the establishment of EET Europarts in Estonia, Latvia and Lithuania which we have just completed. During the summer we will expand further into a couple of Central and Eastern European markets. We have chosen these specific expansion markets on the basis of increasing demands from resellers in these areas.”

EET´s One Stop Shop-concept encompasses more than 300 brands and more than 400,000 item numbers kept in stock. And this is continuously being expanded with new brands and more item numbers. This makes EET Europarts the preferred supplier for many resellers.

”We provide the resellers with an outstanding distribution concept, and besides from that we also understand the importance of adapting into local markets” says John Thomas and underlines this as being also a key success factor for EET Europarts. ”Our employees are local and we emphasize the adaption of our sales subsidiaries into the local surroundings.”

EET Group reported in April its financial statement for 2012 – with the best result since the company was founded more than 26 years ago. A strong, focused and well-executed growth strategy has brought the company ahead, leading the field in a very tough market. And the ambitions for the rest of 2013 are continued growth.

”Our international organization and systematic way of proceeding business makes it possible for us, relatively fast and easy, to scale and expand our distribution concept into new markets. We therefore plan the expansion to continue over the year” states John Thomas.

EET Group is Europe's leading distributor of IT, Security & Surveillance, Home Entertainment and Lifestyle Electronics. The company, founded in 1986, employs approximately 400 employees and has 27 sales offices spread over 25 countries in Europe and Africa.

EET Group distributes, via sales companies under the commercial name EET Europarts, a wide range of leading brands including: HP, Lexmark, IBM, Canon, Epson, Acer, Axis, Synology, IQeye, Samsung, Ernitec, Sony, Milestone, Sling Media, B&O PLAY, MicroBattery, MicroMemory, MicroLamp, MicroStorage, MicroConnect, MicroScreen, Hitachi, Western Digital, estuff, Sandberg, Garmin, Jawbone, Kensington, Libratone, Loewe and many more.

The company headquarter is situated in Birkerød (Copenhagen) and the logistics center is located in Ballerup (Copenhagen).

EET Group is the parent company of all EET Europarts sales companies. As such the EET Group is backbone of the organization and provides all back office functions within: Corporate Management, Finance, Marketing, IT, WEB- and ERP-development, Logistics, Product Management and Procurement.

EET Group served in 2012 more than 40.000 dealers and handled more than 750.000 deliveries.

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