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Vifa’s new Reykjavik speaker is an eruption of sound

Press release   •   Sep 01, 2017 10:00 CEST

   
It’s the smallest loudspeaker yet seen in the Vifa range, but nonetheless Reykjavik still has an impressively powerful sound, due to its shape allowing a 360-degree experience.

  

They say that small is beautiful. In that case, the new Reykjavik loudspeaker must be qualified as simply stunning. Its ultra-compact, pebble-like design is just as intriguing and understated as the rough Icelandic nature that inspired this loudspeaker.
   
“We wanted to complete our range of portable loudspeakers which already includes Helsinki and Oslo,” says Michael Sørensen, CEO at Vifa: “As we have done with all our speakers, we wanted to challenge the physical limits for creating great sound. I must say that, once again, our engineering-team solved the task in the most marvelous way. As tiny as it seems, Reykjavik still has an impressively powerful sound, due to clever and careful engineering.”
         

Back in black

Material-wise, there are certainly surprises too. One model still comes in the classic, high-quality Kvadrat woolen fabric that covers Vifa’s other products. But Reykjavik is also available in a rough, rocky version of anodized aluminum. A whole new surface to the brand’s universe and a tribute to the Icelandic muses. 
     
“The aluminum version carries a colour called Lavastone Black. We did several prototypes before ending up with this specific metal cover in this particular colour. We wanted to convey the fissured, foggy sceneries of the Northern hemisphere, and I do hope this new look will be just as well received as the more gently looking version of Reykjavik in Sandstone Grey,” CEO Michael Sørensen says. "The new surface material is sturdy and resistant and perfectly matches a bring-me-along existence of a portable product. The leather strap allows you to carry the loudspeaker with you or hang it wherever you want."

     

Vifa number five

Reykjavik is the fifth wireless loudspeaker launched by Vifa in only three years. The Danish manufacturer’s audio-roots go all the way back to the 1930’s, as a sub-supplier to other speaker-brands. Believing that premium sound deserves a high-end presentation, Vifa in 2014 decided to launch its own range of wireless loudspeakers, building on the solid experience and proud craftsmanship behind the brand. The result is a series of high-end, highly intuitive and aesthetically attractive loudspeakers, which never compromise the authentic sound that has been a core value for the brand throughout the years.
     
”We are really proud that we’ve managed to create this piece, in line with our legacy of designing outstanding sound,” concludes Michael Sørensen, CEO at Vifa.

         

Price and availability

Reykjavik retails at 229 EUR (incl. VAT)

Press images high-/low resolution can be downloaded at: www.vifa.dk/press (Login: design)
     

Distribution

Vifa products are distributed in Denmark and Sweden by EET Europarts.

For further information about distribution, resellers and reselling, please contact the local EET Europarts sales entity.

Contact details can be found here: www.eeteuroparts.com

    

        

About Vifa

Vifa is an international manufacturer of wireless high-quality audio products in an exclusive Nordic design. Vifa was founded in the early 1930’s in Denmark and soon became a preferred supplier of loudspeaker units for well-known high-end audio brands. Today, Vifa is an independent audio brand, developed and designed in Denmark.
www.vifa.dk

  

     

About EET Group

EET Group is Europe's leading distributor within: Server, Computer & Printer parts, Storage & Network, Mobile Parts & Accessories, Home Entertainment & Lifestyle Electronics, Surveillance & Security, Professional AV & Digital Signage, Point of Sale & Auto ID and Logistical Services.  

EET Group was founded in 1986, and is today represented with 35 sales offices in 27 countries across Europe and Africa under the commercial name EET Europarts.

EET Group represents a wide range of leading brands including: HP, Lexmark, IBM, Canon, Epson, Aten, Ubiquiti, Lenovo, Axis, Synology, Samsung, Ernitec, Sony, Milestone, Sling Media, B&O PLAY, MicroBattery, MicroMemory, MicroLamp, MicroStorage, MicroConnect, MicroScreen, Hitachi, Western Digital, eSTUFF, Clint, Podspeakers, Sandberg, Kensington, Loewe and many more.

EET Group is situated in Birkerød just north of Copenhagen and is the parent company of all EET Europarts sales entities. As such, EET Group is the backbone of the organisation and provides all back office functions within: Corporate Management, Finance, Marketing, IT, WEB- and ERP-development, Logistics, Product Management and Procurement.

The group employs more than 500 employees, serves more than 44,000 dealers and handles more than 1,000,000 deliveries per year.

 
 

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