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Eleiko and British Weightlifting Partnership

Press release   •   Jul 17, 2017 13:00 UTC

Zoe Smith, British Weightlifting

Eleiko Group AB and British Weightlifting are pleased to announce they have embarked on a 3-year partnership together, in what promises to be a superb collaboration set out to promote the sport of weightlifting and para-powerlifting in the UK.

The partnership begins as Eleiko expand their profile by opening an office in the UK. The partnership with British Weightlifting will be a great launchpad to spread the message of Eleiko throughout the UK.

Ashley Metcalf, Chief Executive for British Weightlifting commented, “Eleiko are well- renowned as the world’s number one brand, with a dominating presence throughout weightlifting and para-powerlifting at both International and National levels. We are delighted and hugely excited with this opportunity to develop a positive relationship that will bring major benefits to both our affiliated clubs and our active lifters over the next few years.”

Dale Beech, Sales Manager for Eleiko UK said “This is very exciting partnership for Eleiko, we have launched a direct presence in the UK and this agreement comes at a great time for Eleiko UK. British Weightlifting are making great steps to bring the sport of weightlifting and para-powerlifting to the forefront and we will support them, their affiliated clubs and lifters every step of the way.”

Rebekah Tiler

Zoe Smith

The Number One Strength Company

At Eleiko, we work to make people stronger so they can perform better - in sports and in life. For over 60 years, Eleiko has been a worldwide leader within international weightlifting, powerlifting and strength & conditioning communities. Eleiko is uniquely certified by the IWF, IPF and Para-Powerlifting federations. Our products have been delivered to more than 180 countries and are often seen at the world’s largest championships and in the most respected strength training facilities. More than 1,000 world records have been set with an Eleiko barbell. With quality, innovation and customer service as guiding principles, Eleiko is the leading equipment provider and educator in strength.

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