Avaus Marketing Innovations, the Nordic marketing technology and services provider headquartered in Helsinki, is kicking off operations in Germany. The Avaus Munich office, will be lead by Shawn McKell, a veteran of digital marketing, with a career in both the US and Europe.
McKell’s background is a combination of technology development and creative work. Before Avaus, McKell worked as the Head of Strategy & Insights in Ingo, a part of the Grey and Ogilvy Network in Stockholm.
“I’m delighted to join the most experienced agency in the Nordics within marketing automation and personalization,” McKell says, and continues: “I'm also looking forward to bring Avaus unique blend of marketing innovation to the largest economy in Europe.”
McKell, who is half American, half German, has spent equal time growing up, studying and working in both Europe and the US. McKell has previously worked as a Creative/UX Director with Icon Medialab in Barcelona and Sapient (now SapientRazorfish) in Düsseldorf, Munich and London.
"The German market entry is a big step for Avaus. We have fine tuned our digital marketing transformation for a more than a decade. Now we are ready to take on big and challenging German clients," says Tom Nickels, managing partner for Avaus.
McKell has a background is in UX design and strategy, and he spent most of the 90s at Microsoft as a product designer and later as a Creative Director for MSN. More recently he has been focusing on brand and experience strategy as well as digital marketing at a number of brand and marketing agencies in Sweden, including Grow as well as WPP owned agencies Brand Union, Ogilvy and Grey.
Tom Nickels, Managing partner
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Avaus Marketing Innovations is the leading digital marketing and technology company in the Nordics. Avaus provides clients with Agile Marketing Teams combining analytics and technology skills with marketing and growth hacking. The company builds marketing platforms and drives ongoing marketing programs. The company has offices in Stockholm, Helsinki and Gdansk.