BIC® ecolutions™, BIC's first shaver with a bioplastic handle

In a snapshot…
BIC® products are designed on the principle of using the minimum amount of raw material while offering the best quality. 
Today, BIC is launching BIC® ecolutions™, a triple-blade shaver delivering up to ten close, smooth, comfortable, and more environmentally friendly shaves*.
With a bioplastic handle, the result of five years of research, and 100% recycled cardboard packaging, BIC® ecolutions™ takes a step towards a cleaner environment.
BIC® ecolutions™ an environmentally friendly high-performance shaver at an affordable price. (suggested retail price: 3,15€ for four shavers). 
Available in supermarkets.
www.bicecolutions.com

In 1975, when Marcel Bich launched his first shaver, he had a specific goal in mind: to make shaving easy and affordable, without compromising quality. Shavers and packaging were designed to make them both as light as possible. His quest to strip away the superfluous was visionary. BIC this was just the start for BIC. Today's new challenge worldwide is to halt the consumption of non-renewable natural resources. Relying on more than half a century's specialist experience in the precision molding of plastic, BIC has been working for several years to develop the best alternative to petroleum-based plastics. The launch of theBIC® ecolutions™, in January 2009, represents the next step forward for BIC.

Bioplastic handle
Green colorants of vegetable origin
Light packaging: maximum function, minimum size
100% recycled cardboard
Ink of vegetable origin

BIC® ecolutions™, BIC's first shaver with a bioplastic handle, for more ecological, high-performance shave at a low price.

What is bioplastic? 
Bioplastic is a product of a chemical process that changes glucose into plastic. Today, it is made of corn, a renewable resource, but BIC is already looking at potential materials for the future. Research is underway to produce the next generation of bioplastic, to be produced from the non-edible parts of plants and vegetables.

Any changes in performance?
No compromise on quality. BIC® ecolutions™ triple-blade technology provides a close and precise shave while an incorporated lubricating strip with aloe and vitamin E provides optimal comfort. The BIC® ecolutions™ shaver is produced in our European ISO 14001 certified BIC factory. 

What about packaging?
BIC® ecolutions™ packaging has been reduced to its minimum size. It is made from 100% recycled cardboard and bio inks from vegetable based pigments.

How about price?
Consumers usually perceive green products as expensive. However, with a suggested retail price of 3,15 € per pack of four shavers, BIC® ecolutions™ remains affordable for everyone.

This is a first step. Research at BIC continues...

*The carbon footprint of the BIC® ecolutionsTM shaver is reduced by 27 percent (from 59 to 43g CO2 - eq) compared to the BIC® 3 Sensitive shaver (Source:EVEA)

For more information and product pictures, visit www.bicecolutions.com