M-Brain Finland

Our spotlight players for Sochi: Ovechkin, Crosby, Kane, Selänne, Chara…

Blogikirjoitus   •   Helmi 12, 2014 18:07 EET

The Sochi Winter Olympics are underway. The sport that Finns most eagerly await is the men’s ice hockey tournament. As a media monitoring company, we decided to select our own team that should garner a lot of attention from the media. These are great players, but they are also in the spotlight because of their big personalities and big roles in their teams. We will use our new M-Adaptive tool to measure and analyze the team’s media presence in the digital and social media. We also wanted that the team consists of players evenly between the top 8 teams that we’ve predicted. We also analyzed and ranked the Olympics’ top teams. Check that out here. We also measure the gold-medal candidates’ positive mentions in real-time! We also list the top tweeters supporting or mentioning the team and the most popular words related to the gold medal candidate. Now let’s move on to our selected players:


Sidney Crosby
The best player in the world and the one who scored the deciding goal in the previous
tournament in Vancouver. Crosby in Twitter

P.K. Subban
Maybe not the best defenseman in Canada’s team, but probably the most showy! Subban
is also a big personality. He is often loved by his fans and teammates and hated by
opponents. Subban in Twitter

Daniel Sedin
One of the big stars in Team Sweden. Plays without his twin brother Henrik, who injured just before the tournament. The brothers have played on the same team for their whole careers. Daniel in Twitter

Erik Karlsson
A defenseman with a very entertaining style. Has often been called “a 4th forward”. Won the NHL award for best defenseman two years ago, which was questioned by many because of his offense-minded style. Karlsson in Twitter

Alexander Ovechkin
Probably the best goal-scorer in the world. He has scored 40 goals in 55 games this season in the National Hockey League. His shot is like a bullet. “Ovi” in Twitter 

Ilya Kovalchuk
The best player in the world who plays outside the NHL. Left North America in a middle of a 15-year, 100-million dollar contract. Kovalchuk is also a huge star and an efficient goal-scorer.

Pavel Datsyuk
An excellent stick-handler called “The Magician”. Named the best defensive forward in the NHL three times. A great team player and respected among team mates and opponents. Won four consecutive Lady Byng awards for sportsmanship and performance. Datsyuk is in a huge role as the captain of the Russian team. Datsyuk in Twitter

Tuukka Rask
Finland will once again rely on great goaltending, as the defense and goal-scoring could be better. Rask is a very versatile, elite goalie. He plays for the Boston Bruins of the NHL. Last year, Rask led the Bruins to the Stanle Cup Final, but the Bruins lost to the Chicago Blackhawks in six games.

Alexander Barkov, Jr.
The youngest player in the tournament (born in 1995). Was selected to Florida Panthers 2nd overall in last years’ NHL Entry Draft. Has played a big role in Florida and will now enter big role as the number one center in the national team as well. A clever player and a great passer. Will probably make himself better known among a wider audience in Sochi. Could form a dynamic duo with Teemu Selänne. “Sasha” in Twitter

Teemu Selänne
The oldest player in the tournament (born in 1970). All-time points leader in the Olympics (37 points in 31 contests). Number 11 on the NHL’s all-time goal-scoring list. Will be on Finland’s number one line once again. The team relies heavily on Selänne’s goals. Teemu in Twitter

Ryan Suter
Suter is a NHL star defenseman playing for the Minnesota Wild. His father was a member of USA’s “Miracle on ice” team in 1980. He has won gold in USA’s teams of under 20, 18 and 17 year-olds. Will he now win one in the Olympics and repeat his father’s achievement? Suter in Twitter

Patrick Kane
Patrick Kane is an artist. He’s very skilled with the puck and can score unbelievable goals. Kane is one of team USA’s most important players, which is why the artist should be having a creative period.
Kane in Twitter

David Krejci
Krejci is one of the few Czech national team’s leading players who is playing in his best years. He is the number one center of the Boston Bruins in NHL. Krejci plays well in both ends of the ice; he can both attack and defend. Other leaders of the team include Jaromir Jagr (41), Marek Zidlicky (36) and Tomas Plekanec (31).

Zdeno Chara
The most prominent figure of Team Slovakia, partly because of his huge size (206 cm / 6 ft 9 in). He has been named NHL’s best defenseman. He also has the hardest shot in the NHL, or at least among the league’s All-stars. Zdeno in Twitter

Jonas Hiller
Hiller is the number one goalie of the current number one team in the National Hockey League, Anaheim Ducks. In the Swiss team, Hiller plays a big part. The team is not as skilled as many of its rivals and its style is quite risky. Hiller has to catch the pucks for team Switzerland to have any chances for medals.

Here’s our Team Adaptive lineup
During the Sochi Olympics we will compare the media attention between the #TeamAdaptive players. We will also see what topics regarding the players are popular. Please feel free to comment our team and their road in Sochi Olympics in Twitter with the hashtag #TeamAdaptive, or tweet us @MBrainGroup ! Don’t forget to follow us in Twitter for #TeamAdaptive updates. You can also comment under the blog post.
















Mikko Latva-Koivisto works as a Content Specialist at M-Brain. He also works as an assistant in marketing and communications projects. This year Mikko will graduate as BBA in Marketing. Led Zeppelin, NHL and statistics include some of his passions.