The global market size of anthocyanin is expected to reach 14.64 billion by the end of year 2026. The market is estimated to grow at a CAGR of 6.1% over the forecast period.
Anthocyanin consumption has beneficial outcomes for human health. Studies have demonstrated that they have anti-allergic, anti-oxidant, anti-microbial, and anti-inflammatory properties. Other than these, anthocyanin also helps in improving the microcirculation of the body. Anthocyanin speeds up the metabolism process, the rising awareness about which is probably going to look good for the market. Anthocyanin also battles oxidative pressure, which can escalate heart ailments. Furthermore, consumption of anthocyanin can help diminish stoutness in humans. TMR expects that the market will significantly gain from the rising awareness about health benefits offered by anthocyanin.
Anthocyanin is extracted from natural assets, which makes it hard to work with. Raw materials utilized for determining anthocyanin are available at a more expensive rate than those utilized for extracting artificial colorants. Other than this, anthocyanin lack shading power, in contrast to their manufactured counterparts. Additionally, the engineered variants help to maintain the vibrancy of the shading. In this manner, the rising demand for manufactured anthocyanin may hamper the development of the global anthocyanin market to a degree.
Furthermore, factors, for example, the absence of a wide-ranging shading pallet and implementation of stringent rules controlling the utilization of food additives may negatively the market. In any case, the demand for natural food hues is probably going to remain steady through the forecast time frame. Expansion of the food and beverage industry and the steady utilization of anthocyanin in the division will enable the market to sustain development in the coming years.
The global anthocyanin market is segmented into product, end use, source, and region. On the basis of product, the global market is segmented into cyanidin, delphinidin, malvidin, pelargonidin, peonidin, and petunidin. On the basis of end use, the global market is segmented into animal feed, cosmetics & personal care, food & beverage industry, nutraceutical industry, and pharmaceutical industry. On the basis of source, the global market is segmented into cereals, flowers, fruits, legumes, and vegetables. Based on geographical segments, the global market is segment into North America, Asia Pacific, Europe, Latin America, and the Middle East & Africa.
Anthocyanin has the most astounding application in food and beverages as a colorant as it is a natural colorant with a large number of health benefits. However, personal care is relied upon to be the fastest developing application segment in the forecast time frame inferable from the increasing inclination for personal care items that are natural. Cyanidin has the most astounding market share by kind of anthocyanin because of ease of generation.
On the basis of end use, the food and beveragesegment is estimated to be the largest application segment and are required to remain the major segment over the forecast time frame inferable from increasing healthy food and beverage applications. Anthocyanin is increasingly being utilized as an essential antioxidant in several health and vitality beverages which is additionally estimated to fuel market development throughout the following couple of years. Natural colorants are anticipated to observe considerable market development, especially in the consumer touchy European and North American district. Natural colorants are utilized in mixing applications in food and beverages along with personal health care items. Thickness modifiers are required to an observer above average market demand attributable to their ability to maintain appropriate consistency of food and beverages which is additionally expected to fuel anthocyanin market development throughout the following seven years.
Europe accounts for the most elevated market share of 33% for anthocyanin in 2017. The market of anthocyanin in most created nations has almost reached maturity. The Asia-Pacific district is relied upon to have the most elevated CAGR amid the forecast time frame. The high development rate is an extreme demand for natural colorants in the pharmaceuticals, food and beverages, and personal care areas.
To sustain development amidst the prevailing competition, the leading players are experimenting with a plethora of strategies. For instance, they are engaging in mergers and acquisitions. Other than this, investment in item innovation is steadily increasing. These strategies are adopted by market players to expand their impression around the world. Such strategies are accordingly liable to have a significant effect on the global anthocyanin market.
Major companies contributing the global anthocyanin market are Archer Daniels Midlands Co, CHR Hansen A/S, D.D. Williamson and Co. Inc., FMC Corporation, GNT Group, Kalsec Inc., Naturex S.A., Sensient Technologies Corp, Symrise A.G., and Synthite Industries.
Market Segmentation by Product:
Market Segmentation by End Use:
- Animal Feed
- Cosmetics & Personal Care
- Food & Beverage Industry
- Nutraceutical Industry
- Pharmaceutical Industry
Market Segmentation by Source:
Market Segmentation by Region:
- North America
- Rest of Europe
- Rest of Asia-Pacific
- Latin America
- Rest of Latin America
- Middle East and Africa (MEA)
- South Africa
- Saudi Arabia
- Rest of MEA