BT Nordics

BT paves the way for Better Future

Lehdistötiedote   •   Kesä 20, 2013 08:50 EEST

BT has unveiled its new Better Future strategy in its annual Better Future sustainability report, promising to use the power of communication to improve lives, ways of doing business and to make its overall impact on society a positive one.

BT, which invested £27 million in 2012/13 to support its commitment to being a responsible and sustainable business, has outlined three focus areas - Connected Society, Net Good and Improving Lives – each with its own vision and an ambitious goal to achieve by the end of 2020. An integral part of BT’s broader aim to drive profitable revenue growth, the Better Future strategy goes beyond driving sustainable practices in BT’s own operations to recognising the broader value the business can deliver to society.

Connected Society is about improving society globally through the power of digital connections. BT’s 2020 goal is that more than nine out of ten people in the UK will have access to fibre-based products and services. BT’s investment alongside 19 partnership investment projects has accelerated UK fibre broadband rollout to around 15 million premises already. Further afield, BT’s Connecting Africa initiative is providing internet services via satellite to 20 locations, creating access to information and critical services for up to 700,000 people.

Net Good is focused on helping society live within the constraints of our planet’s resources through BT’s products and services. BT’s 2020 goal is to help customers reduce carbon emissions by at least three times the end to end carbon impact of its business. Despite increased business volumes, BT has achieved its target of hitting an 80% reduction in UK carbon emissions three years ahead of deadline and reduced its energy consumption in 2012/13 by 3.3%, saving the business £33m annually.

Improving Lives is focused on improving hundreds of millions of lives globally with the help of BT products and people. BT’s 2020 goal is to use BT’s skills and technology to help generate more than £1bn for good causes. Last year, BT helped raise £59 million for good causes, including more than £25m through BT MyDonate’s fundraising, telethons and appeals platforms, £2.9m through payroll giving, and volunteering projects worth an estimated £13m.

Niall Dunne, Chief Sustainability Officer, said: “Our Better Future programme signals BT’s evolution to a new model in which every part of the business and every employee has a role to play in realising our visions and achieving our goals to create a better business with a better future. It’s a long-term commitment, focusing on what we do best – bring together our networks and our technology with the expertise of our people to make a better world. Using the power of communications, we can benefit our customers, our bottom-line and the communities we operate in.”

BT will continue its drive toward a Better Future with the unveiling of its Net Good goal methodology for measuring progress against its 3:1 goal at an industry event next month. In July, it will also host its inaugural Better Future Forum, an online stakeholder platform designed to share and co-create new thinking that will help companies like BT to tackle some of the complex and multifaceted issues linked to the delivery of sustainability ambitions.

The BT Better Future Report 2013 is available to download at

Marcus Forsgren, Bite Communications 
+46 76 319 88 23

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