JUNE 2014, In a summer when football becomes the topic of conversation around the world, evoSPEED one of PUMA's most innovative football boots, gets a street and fashion inspired makeover. PUMA have teamed up with a handful of their most prestigious partners to create four different takes on this modern classic. BAPE, COLETTE, ALIFE and KITH have all interpreted the boot in their own unique way.
evoSPEED enables a quickness of movement through some of the most innovative performance technology in football, while the fashion and street collaborations are true to PUMA’s creative vision.
The PUMA evoSPEED is an optimised blend of light, fit and flex which maximises performance without sacrificing stability and comfort on the football pitch. Each collaborative take on the evoSPEED is sensitive to the boots original purpose; each pair of boots will come with a co-branded boot bag and there is also a collaborative football jersey to round out each partners offering.
Inspired by muscles, tendons and racing cars the evoSPEED’s is celebrated for its smooth curves and dynamic lines. This striking aesthetic gave the 4 collaborating parties the perfect canvas to explore the point at which fashion and football merge.
As a result of the evoSPEED’s arresting design it is immediately clear which boot belongs to which partner. The all-over camo print make up is quintessential BAPE, whilst two of the other models see the KITH and ALIFE logos loom large amongst a sea of arresting repeat print. In contrast, and in keeping with their clean image, Colette explore colour graduation through the considered application of their signature blue to create a boot that oozes Parisian cool.
The boots, each of which feature the collaborator’s branding on the tongue, will drop consecutively throughout the month of June and July. The exclusive PUMA evoSPEED collaborations will be available at the collaborating partners’ stores and in select global performance retailers. The boots are extremely limited, so you need to be quick.
PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com