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PUMA REVEALS SUPERLIGHT EVOLUTION OF ITS evoSPEED FOOTBALL BOOT

Herzogenaurach, Germany (24 June, 2015) – Light and fast have become lighter and faster with the introduction of PUMA’s innovative football boot, the evoSPEED SL. The newly revealed boot is PUMA’s the lightest match boot to date, designed to give footballers a new game advantage enhancing speed and agility. Some of the world’s best players including Sergio Agüero, Marco Reus, Radamel Falcao, Marco Verratti, Antoine Griezmann and many more will wear the boot from now on.

The majority of the radical weight reduction was achieved through the usage of a super light, almost translucent textile upper material. Whilst maintaining the necessary stability, the low weight PUMA SPEEDFRAME adds to the overall lightweight theme of the evoSPEED SL. Further essential support is given through a minimalistic heel counter, which provides the foot with a snug fit in the boot.

The traction studs support the players’ forward acceleration and enable better ground penetration. Combined with the five conical studs that are placed in the fore front and medial back end of the boot, change of direction and quick turns are radically improved. The outsole features the raised PUMA SPEEDTRACK spine that further supports torsion when dribbling around opponents.

The launch colour of the evoSPEED SL is lava blast, a bright red pantone that was exclusively created for PUMA.

Sergio Agüero said about his new boots, “I am still amazed with how light these boots actually are. When the box with the boots was delivered to my house a few weeks ago for the first time, I thought the box was empty. This boot is a real step forward and PUMA has done a really impressive job creating it.”

Marco Reus commented, “This new boot is a real change to what we have been wearing before, it actually looks and feels like a totally new product. They are so light, you can almost not feel them, and still I feel they give me exactly that support I need to have from a boot. This is a whole new direction of boot design.”

After the evoSPEED SL has now been officially launched and will be worn on pitch by PUMA players, the boots will be available for purchase from July 1st at global football boot retailers and on puma.com/evospeed.

Notes to Editors:

All media assets including imagery can be downloaded from PUMA’s Press Centre at www.news.puma.com

Aiheet

  • Elämäntyyli, muoti, vapaa-aika

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  • news.puma.com
  • puma
  • puma.com
  • www.puma.com
  • www.puma.com/football

PUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For over 65 years, PUMA has established a history of making fast product designs for the fastest competitors on the planet. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running, Training and Fitness, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands such as Alexander McQueen and Mihara Yasuhiro to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf, Tretorn, Dobotex and Brandon. The company distributes its products in more than 120 countries, employs more than 10,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit http://www.puma.com