Haaga-Helia University of Applied Sciences, and Haaga-Helia Hospitality Competence Centre in Estonia, helped Tallinn celebrate Tallinn Day by arranging and holding a seminar dedicated to tourism, in the Tallinn Old Town on May 13th.
Tallinn Day is held every year on May 15 to celebrate the granting Reval (the present day Tallinn) of Lübeck law in 1248.
The topic of the event moderated by Ain Hinsberg, and held at the Tallinn Central Library, in cooperation with the Tallinn Culture Department; was chosen in order to underline the fact that Tallinn celebrates the 20 years of the Old Town being on the UNESCO World Heritage Site list next year.
Under the subtopic „World Heritage and Tourism“ Mart Kalm, the Rector of the Estonian Academy of Arts, presented the significant old cities as tourist destinations; Aija van der Steina, (University of Latvia) covered 3 different surverys of the tourism impacts in Old Riga; and Milla Öystilä (Suomenlinna Governing Body) focused on Suomenlinna as a UNESCO World Heritage Site being also an important tourism destination.
The subtopic „Tourism and heritage - Tallinn and Estonia“ included the presentation by Daisy Järva (Member of the Board, Estonian Travel and Tourism Association) flashbacking on the UNESCO Baltic Cultural Tourism Project 2001-2003; Ain Hinsberg on tourism and Old Town of Tallinn covered in literature and visual arts; and Kristina Lukk (Tallinn City Tourist Office) on tourism statistics related to the Old Tallinn.
The subtopic „Heritage, plan and development“ was dealt with by Rivo Noorkõiv (Geomeedia) discussing the Old Town becoming trapped in its recent development and Leena Grönroos (Haaga-Helia UAS) outlined the Haaga-Helia and Suomenlinna cooperation amounting to a decade already.
She also made some cooperation proposals for Tallinn on behalf of Haaga-Helia and Suomenlinna in order to prepare for and celebrate 20 years of Tallinn Old Town on the UNESCO World Heritage List based on the experience by Finland, Helsinki, Suomenlinna and Haaga-Helia.