Within the ongoing mission of entering the Latvian market after the successful pilot year in Estonia Haaga-Helia Hospitality Competence Centre in Estonia was invited to deliver a presentation at a conference “Is There A Business? Contribution Of Culture To Regional Tourism Development” in Jurmala, Latvia on April 18-19.
Ain Hinsberg was asked provide an outline of Haaga-Helia and to tell also, what Haaga-Helia Hospitality Competence Centre in Estonia is doing as an introduction to his presentation. The main topic of the presentation was “Concert Halls as Conference Halls - sample cases from Finland” providing an outline of cultural and business tourism linkage in Finland, Finnish Convention Bureau statistics and research outcome along with the cases of Sibelius Hall in Lahti, Kuopio Music Centre and Alandica Culture & Congress Centre in Marienhamn.
Ain Hinsberg participated also in a panel discussion related to the topics of his presentation.
Other international presentations were delivered by representatives of Iceland, France and UK.
Thanks to the dynamic development of cultural infrastructure, cultural tourism, popularity of which has long been used around the world for successful business development, especially in Jurmala, Rezekne, Liepaja, Cesis, Ventspils and elsewhere, is gradually becoming a reality also in Latvia as well.
Therefore, Jurmala City Council and Dzintari Concert Hall, which celebrates its 80th Anniversary this year, hosted a conference as a meeting place for Latvian cultural management and tourism experts, Ministry of Culture and Economy, as well as municipal representatives, to discuss the development of cultural tourism in Latvia and a good-quality provision of offers to foreign tourists.
Invited were tourism professionals, representatives of concert halls and cultural centers, professional associations, producers of festivals and other cultural events, Tourism Information Centers and local cultural representatives.
At the end of the conference a Memorandum of Cooperation on the development of cultural tourism in Latvia was signed.