Haaga-Helia Hospitality Competence Centre in Estonia participated on 19.10 at the 9th Baltic Sea Tourism Forum held in Pärnu, Estonia.
The Baltic Sea Tourism Forum is the communication basis and exchange platform for tourism cooperation in the Baltic Sea region. It aims to promote dialogue, consensus building and a shared vision on the key challenges of tourism development around the Baltic Sea. The Forum contributes actively to the implementation of the EU Strategy for the Baltic Sea Region under Policy Area Tourism. This year more than 150 tourism representatives participated at the Forum.
Ain Hinsberg was the moderator of the workshop arranged by the Baltic Sea Culinary Route dedicated to the seasonality issues.
Three main findings as a result after the presentations and discussion:
1) The seasons are a norm and need to be exploited to the max.
2) Its is all about the product – as local as possible, resource, quality, packages, events, markets
3) Its is also about the locals – the community (attitude towards the visitors, being involved, how relate to the products and the providers) and the providers (do they relate to the local community, do they get the support they need from the authorities)
These findings provide the common ground for further project-based cooperation, if needed and interested.