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TIGHT Original
TIGHT Original

Press release -

HAGLÖFS RELAUNCHES TIGHT ORIGINAL - AT THE SAME TIME RELEASES HIKING GUIDES FOR BERLIN, STOCKHOLM, LONDON

Haglöfs relaunches TIGHT Original - At the same time releases hiking guides for Berlin, Stockholm and London

(Stockholm, September 2019)

Haglöfs is relaunching the original version of one of its most iconic backpacks, TIGHT Original, in five models. In connection with the launch, Haglöfs also releases hiking guides with tips on hiking trails and unique nature experiences in the vicinity of Stockholm, Berlin and London.

Launched in 1993, the TIGHT backpack played a crucial role in the growth of modern Haglöfs. Designed with a close fit, this distinguished TIGHT from other backpacks in the then market. 26 years and more than one million backpacks later, TIGHT is one of Haglöf's most popular products. The new generation of TIGHT is made of the same material, design and color scheme as the original.

‘With this backpack we celebrate our legacy. The new generation of TIGHT backpacks is designed after its original from 1993. It is a classic backpack with high functionality that is suitable for everyday as well as for weekend trips. Full of features, useful additions and with a lower central center of gravity, it follows the body's movements regardless of activity’, says Rasmus Järvinen, Business Area Manager Hardware & Footwear, Haglöfs.

TIGHT guides - hiking guides for Stockholm, Berlin and London

In connection with the new launch of TIGHT Original, Haglöfs launches three city-wide trail guides for Stockholm, Berlin and London. The guides are created by Haglöfs together with local nature enthusiasts who gave tips on their best hiking trails, forest walks and strawberry spots - only a stone's throw away from the city center in each city.

‘The idea behind the guides is to go back to Haglöf's vision to inspire people to get out into nature. Many big city residents have adopted an outdoor style for fashion reasons, we think they would love to get out into the wild if they knew where and how. That's why we're launching these guides - to show you don't have to go far to be in nature’, says Rasmus Järvinen, Business Area Manager Hardware & Footwear, Haglöfs.

TIGHT Original will be launched globally in five different models and will be available exclusively at Sneakersnstuff from September 6 before wide launch at most retailers week 38. The TIGHT Guide will come as a free product at selected Sneakersnstuff locations, Haglöfs Brand stores and other retailers.

For more information, contact:
Lisa Grübb, Publishing Coordinator
lisa.grubb@haglofs.se
+46 76 677 67 84

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In 1914, Wiktor Haglöf made the first stitch in a backpack that went on to inspire generations of people to get outside. From our Swedish heritage, with a commitment to sustainability and innovation, Haglöfs has continued to create progressive outdoor products at the highest level for hiking, mountaineering and freeriding. The Haglöfs brand is currently marketed to the Nordic region, Europe and Asia, and has been owned by ASICS Corporation since 2010. For more info, please visit www.haglofs.com

Contacts

Sara Skogsberg Cuadras

Sara Skogsberg Cuadras

Press contact CSR & Corporate Communicatins Manager +34616424178
Sophia Schlör

Sophia Schlör

Press contact PR Manager PR +46720773930

Welcome to Haglöfs!

We come from Sweden, a country of extreme weather and extensive landscape. A place where the outdoors isn’t just a far off place, it’s in the fabric of our culture and community. We are committed to creating gear that will support anyone, anywhere in their own outdoor adventure. We were founded in 1914 by Wiktor Haglöf, a visionary with a dream and a toolbox. Our story has evolved from humble beginnings, and we’ve ventured into new territory, creating technical designs that set a new standard in craftsmanship.

At Haglöfs, we are Outsiders by Nature. We draw outside the lines, think outside the box, and live outside our comfort zones. We encourage exploration both physically and mentally through embracing the outdoors. We believe that everyone can experience the outdoors, and do all we can to ensure that it will still be there for future generations to explore.

Haglöfs
Gustavslundsvägen 141
167 51 BROMMA
Sweden