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Nuno Bernardo: "How to build an exciting and convincing transmedia storyworld"

Nuno Bernardo: "How to build an exciting and convincing transmedia storyworld"

Blog posts   •   Jul 07, 2014 11:46 GMT

Taking the example of one of his transmedia productions, beActive's CEO shares tips on how to create meaningful virtual worlds.

MIPBLOG - Nuno Bernardo: Storytelling is a social experience

MIPBLOG - Nuno Bernardo: Storytelling is a social experience

Blog posts   •   May 28, 2014 09:50 GMT

beActive's CEO explains why "transmedia enriches stories by activating our human affinity for shared experiences".

MIPBLOG - Nuno Bernardo: Audience behaviour is defining multiplatform media

MIPBLOG - Nuno Bernardo: Audience behaviour is defining multiplatform media

Blog posts   •   Mar 18, 2014 17:31 GMT

"Most viewers' needs have little or nothing to do with linear broadcasting," says the transmedia pioneer & CEO of beActive.

MIPBLOG - Nuno Bernardo: Developing your Transmedia project needn’t be a mammoth task!

MIPBLOG - Nuno Bernardo: Developing your Transmedia project needn’t be a mammoth task!

Blog posts   •   Mar 12, 2013 17:32 GMT

Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first...

MIPBLOG - Nuno Bernardo: 5 key Transmedia challenges… or opportunities!

MIPBLOG - Nuno Bernardo: 5 key Transmedia challenges… or opportunities!

Blog posts   •   Feb 07, 2013 17:26 GMT

Why is the entertainment industry talking so much about transmedia, cross-media and multi-platform production? Extending or crossing stories to different media and platforms is not a recent activity...

MIPBLOG - Nuno Bernardo: Why we don’t talk about digital pennies anymore?

MIPBLOG - Nuno Bernardo: Why we don’t talk about digital pennies anymore?

Blog posts   •   Sep 11, 2012 17:20 GMT

Because digital is now a serious entertainment money-maker in its own right, argues beActive Media's Bernardo.

MIPBLOG - Nuno Bernardo: How to use new Social tools — like Pinterest — in Transmedia Projects

MIPBLOG - Nuno Bernardo: How to use new Social tools — like Pinterest — in Transmedia Projects

Blog posts   •   Jul 04, 2012 16:47 GMT

beActive just became the first company to launch a series on Pinterest. But... should you necessarily jump on all new social platforms?

MIPBLOG - Nuno Bernardo: How to use Transmedia to launch a Movie Franchise

MIPBLOG - Nuno Bernardo: How to use Transmedia to launch a Movie Franchise

Blog posts   •   May 31, 2012 16:41 GMT

For beActive Media's Bernardo, transmedia can be a great way to build anticipation prior to a film's launch.

MIPBLOG - Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business

MIPBLOG - Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business

Blog posts   •   May 11, 2012 16:37 GMT

Transmedia IP "Beat Girl" (photo) is the latest of many to tell its story across several platforms. Found out why!

MIPBLOG - Nuno Bernardo: Transmedia in Documentary Storytelling

MIPBLOG - Nuno Bernardo: Transmedia in Documentary Storytelling

Blog posts   •   Mar 08, 2012 16:31 GMT

The head of beActive Media & MIPCube speaker explains how transmedia tactics can be applied to documentary and factual entertainment shows.