Blog posts • Jul 07, 2014 11:46 GMT
Taking the example of one of his transmedia productions, beActive's CEO shares tips on how to create meaningful virtual worlds.
Blog posts • May 28, 2014 09:50 GMT
beActive's CEO explains why "transmedia enriches stories by activating our human affinity for shared experiences".
Blog posts • Mar 18, 2014 17:31 GMT
"Most viewers' needs have little or nothing to do with linear broadcasting," says the transmedia pioneer & CEO of beActive.
Blog posts • Mar 12, 2013 17:32 GMT
Don't try and build the Louvre from the outset, says beActive's Bernardo: focus on your Mona Lisa first...
Blog posts • Feb 07, 2013 17:26 GMT
Why is the entertainment industry talking so much about transmedia, cross-media and multi-platform production? Extending or crossing stories to different media and platforms is not a recent activity...
Blog posts • Sep 11, 2012 17:20 GMT
Because digital is now a serious entertainment money-maker in its own right, argues beActive Media's Bernardo.
Blog posts • Jul 04, 2012 16:47 GMT
beActive just became the first company to launch a series on Pinterest. But... should you necessarily jump on all new social platforms?
Blog posts • May 31, 2012 16:41 GMT
For beActive Media's Bernardo, transmedia can be a great way to build anticipation prior to a film's launch.
MIPBLOG - Nuno Bernardo: Why producing for multiple platforms is good for storytelling… & for business
Blog posts • May 11, 2012 16:37 GMT
Transmedia IP "Beat Girl" (photo) is the latest of many to tell its story across several platforms. Found out why!
Blog posts • Mar 08, 2012 16:31 GMT
The head of beActive Media & MIPCube speaker explains how transmedia tactics can be applied to documentary and factual entertainment shows.