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Brother launches new labelling device for electricians

Press release   •   Jul 27, 2017 11:54 GMT

Print and technology specialist Brother has revealed its latest labelling machine for electricians to make the process easier, faster and ensure electrical installations are compliant with relevant standards.

Building on Brother’s existing electricians range, the new PT-E110 device boasts new safety icons - taking the total symbol tally to 200 - and an easy-to-use interface with a quick access feature and QWERTY keyboard for fast text input. Additionally, the sleek aesthetics make the model more practical to use.

The machine, which has a bright orange exterior making it instantly recognisable, is created for electricians to clearly label items for compliance and traceability. Compatible with TZe tape, users have the choice of different coloured tape and widths varying from 3.5mm-12mm.

To minimise wastage, the device allows users to set the width of the labels dependent on the size of cables, plug sockets or power outlets. The device is fast, with a print speed of 20mm per second.

Designed specifically for the industry, the device is compatible with standard laminated tape, durable strong adhesive tape for rough surfaces, tamper evident security tape and Flexi-ID tape, which wraps around a cable and sticks to itself.

All tapes are subjected to severe testing and can withstand temperatures ranging from -80°C to 150°C as well as being chemical and water resistant.

The battery powered machine makes it ideal for electricians working on small commercial installations or for complex requirements in the home.

Gerry Quigley at Brother Ireland said: “Compliant labelling is essential for electricians and the new range has been carefully tailored with this industry in mind.

“The device has been improved from the previous generation to make it easier to use. The interface allows for faster text output and the labels are split at the back making them quick and simple to peel, creating a more efficient and productive process for electricians.

“The range of tapes is ideal for the various requirements of electricians and rigorous testing guarantees to create secure, durable and flexible labelling – a necessity for the industry.”

The PT-E110VP includes a tape cassette to start labelling immediately, an AC adaptor and robust carry case for €57 + VAT. 

For more information visit

Brother Ireland DAC

Unit 37
Boeing Road
Airways Industrial Estate
Dublin 17

D17 E893

T: +353 1 241 1900


Brother as a multinational company has 18 production facilities and 38 sales companies in 31 countries and regions worldwide. As an organisation that exports business globally the Brother Group pursues the “customer-first” policy in all aspects of our operations. Based on these principles European Vision 21 was established as a mid and long term corporate vision of the Brother European Group. European Vision 21 commits Brother to strive to become a Unified World Class sales and marketing organisation taking pride in bringing unique products to market and to practise “At your side” in our daily operations.

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