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Loyalty Management Market by Type of Solution Global Forecast to 2020 Now Available at iData Insights

News   •   Dec 18, 2015 15:22 IST

The base year considered for the study is 2014 and the forecast period is from 2015 to 2020 Large enterprises holds the largest market share in 2015 however the small and medium sized companies are forecasted to grow at highest CAGR from 2015 to 2020. The research methodology used to estimate and forecast the loyalty management market begins with capturing data on key vendor revenues through secondary research. The vendor offerings are also taken into consideration to determine the market segmentation. The bottom-up procedure was employed to arrive at the overall market size of the global loyalty management market from the revenue of the key players in the market. After arriving at the overall market size, the total market was split into several segments and sub-segments which were then verified through primary research by conducting extensive interviews with key people such as CEOs, Vice-Presidents, Directors, and executives. This data triangulation and market breakdown procedures were employed to complete the overall market engineering process and arrive at the exact statistics for all segments and sub-segments.

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Table of Contents

1 Introduction (Page No. - 14)

1.1 Objectives of the Study

1.2 Market Definition

1.3 Market Scope

1.3.1 Markets Covered

1.3.2 Years Considered for the Study

1.4 Currency

1.5 Limitations

1.6 Stakeholders

2 Research Methodology (Page No. - 17)

2.1 Research Data

2.1.1 Secondary Data

2.1.1.1 Key Data From Secondary Sources

2.1.2 Primary Data

2.1.2.1 Key Data From Primary Sources

2.1.2.2 Key Industry Insights

2.1.2.3 Breakdown of Primaries

2.2 Market Size Estimation

2.3 Market Breakdown and Data Triangulation

2.4 Research Assumptions

3 Executive Summary (Page No. - 25)

4 Premium Insights (Page No. - 28)

4.1 Attractive Market Opportunities

4.2 Loyalty Management Market: Market Share of Top Three Solutions and Verticals

4.3 Lifecycle Analysis, By Region

4.4 Market Investment Scenario

5 Market Overview (Page No. - 31)

5.1 Introduction

5.2 Market Segmentation

5.3 Market Dynamics

5.3.1 Drivers

5.3.1.1 Frequent Shift of Consumers Demographic

5.3.1.2 Significant Rise in Mobile Technology

5.3.1.3 The Increasing Focus of Loyalty Programs on Customer Segmentation

5.3.1.4 Increase in Numbers of Card Holders

5.3.2 Restraints

5.3.2.1 Low Awareness of the Benefits of Loyalty Programs

5.3.2.2 Government Rules and Regulations

5.3.3 Opportunities

5.3.3.1 Increase in the Investment in Card Loyalty Systems Technology

5.3.3.2 Increased Sophistication of Online Reward Management Solution

5.3.4 Challenges

5.3.4.1 Challenge to Choose Between Build, Buy and Partner

5.3.4.2 Cons of Loyalty Programs Based on Customer Segmentation

6 Industry Trends (Page No. - 37)

6.1 Introduction

6.2 Value Chain

6.3 Strategic Benchmarking

6.4 Supply-Side Analysis

7 Loyalty Management Market Analysis, By Solution (Page No. - 41)

7.1 Introduction

7.2 Customer Loyalty

7.2.1 Customer Account Management

7.2.2 Customer Activity Reporting

7.2.3 Discount Management

7.2.4 Card Program Management

7.3 Employee Retention

7.3.1 Performance Management

7.3.2 Employee Recognition

7.3.3 Reward Program Management

7.4 Channel Loyalty

7.4.1 Channel Partner Management

7.4.2 Incentive Management

8 Market Analysis, By Deployment Model (Page No. - 50)

8.1 Introduction

8.2 On-Premises

8.3 On-Demand

9 Market Analysis, By Organization Size (Page No. - 54)

9.1 Introduction

9.2 Small and Medium-Sized Enterprise

9.3 Large Enterprise

10 Loyalty Management Market Analysis, By Vertical (Page No. - 58)

10.1 Introduction

10.2 Banking, Financial Services and Insurance (BFSI)

10.3 Healthcare and Life Sciences

10.4 Retail and Consumer Goods

10.5 Manufacturing

10.6 Travel and Hospitality

10.7 IT and Telecommunication

10.8 Media and Entertainment

10.9 Government

10.1 Others

11 Geographic Analysis (Page No. - 74)

11.1 Introduction

11.2 North America

11.3 Europe

11.4 Asia-Pacific

11.5 Middle East and Africa

11.6 Latin America

12 Competitive Landscape (Page No. - 87)

12.1 Overview

12.2 Competitive Situation and Trends

12.2.1 New Product Launches

12.2.2 Parnerships, Collaborations, and Agreements

12.2.3 Acquisitions

12.2.4 Venture Capital Funding

13 Company Profiles (Page No. - 92)

(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*

13.1 Introduction

13.2 Oracle Corporation (Oracle)

13.3 IBM Corporation

13.4 SAP SE

13.5 Alcatel-Lucent

13.6 Aimia Incorporation (Aimia)

13.7 Fis (Fidelity Information Services)

13.8 Comarch

13.9 Maritz Holdings Inc. (Martiz)

13.10 Microstrategy Inc.

13.11 Tibco Software, Inc.

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix (Page No. - 117)

14.1 Key Insights

14.2 Discussion Guide

14.3 Introducing RT: Real-Time Market Intelligence

14.4 Available Customizations

14.5 Related Reports

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