Action Camera Market to reach a market size of $8.9 billion by 2025

Press release   •   Jan 08, 2020 12:24 IST

According to a new report Global Action Camera Market, published by KBV Research, The Global Action Camera Market size is expected to reach $8.9 billion by 2025, rising at a market growth of 18.3% CAGR during the forecast period. The primary drivers of the global action camera market are the increasing popularity and user base of social networking sites including Facebook, Twitter, and Instagram, the trend of sharing photos and videos with followers and family, and the growing number of industry vendors.

Retail channels have the majority share of the action camera market as consumers prefer to personally check the equipment and its features. The growing need for channel partners to streamline the sales strategy has a significant effect on the market. Retail business also requires high customer retention due to a nominal charge for aftermarket operation. Additionally, retail outlets can have a combination of accessories and cameras or deal in both categories individually. The Online market is anticipated to grow at a CAGR of 21.3% during (2019-2025).

The sports segment represented a higher market share, which can be attributed to an increase in the number of adventure sports and high media exposure. Increasing the number of sports enthusiasts including surfing, skiing, skateboarding, climbing, skydiving, biking, bicycling and racing, among other sports is further increasing market demand. The Recreational Activities market is expected to witness a CAGR of 17.6% during (2019-2025). The Emergency Services market is experiencing a growth rate of 21.9% during (2019-2025).

Due to the high disposable income and growing popularity of adventure sports such as bungee jumping, skydiving and paragliding in the area, North America dominated the market in 2018. Media coverage of adventure sports is a booming industry in the U.S. as there is a growing demand for professional cameras with large storage facilities on the regional market. The Europe market is expected to witness a CAGR of 17.4% during (2019-2025). Additionally, The Asia Pacific market is would witness prominent CAGR of 20.3% during (2019-2025).

Structural Insights: https://www.kbvresearch.com/action-camera-market/

The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Xiaomi Corporation, Garmin Ltd., GoPro, Inc., Nikon Metrology NV (Nikon Corporation), Olympus Corporation, Panasonic Corporation, Sony Corporation, TomTom N.V., Drift Innovation Ltd., SJCAM Limited.

Recent Strategies Deployed in Action Camera Market

» Acquisition and Mergers:

Oct-2016: Nikon acquired Mark Roberts Motion Control Ltd., a specialist in motion control equipment for commercials and films. The acquisition enhances its position into new fields of imaging product solutions. The company is aimed at developing the new market further through using MRMC’s robotic motion control solution together with Nikon’s imaging-related technologies.

» Product Launches and Product Expansions:

Oct-2019: GoPro unveiled new version of both its Hero line and its newer 360-degree ruggedized action cameras. The GoPro Hero8 Black records video at the resolutions between 1080p and 4K and also gained HyperSmooth 2.0, GoPro’s proprietary digital stabilization technology belongs to second generation. GoPro MAX, a new version of GoPro Fusion; it delivers 360 degree capture and has HyperSmooth stabilization called Max HyperSmooth technology.

Oct-2019: Olympus introduced OM-D E-M5 Mark III, a new Micro Four Thirds digital camera, a mirrorless camera. It has the features of 2.36 million dot electronic viewfinder, an OLED and has 5-axis image stabilization. It also captures UHD 4K video at 30 fps and also has mechanical shutter for achieving 10 fps for up to 150 consecutive raw files.

Oct-2019: Panasonic India introduced Lumix S1H, a latest digital single-lens full frame mirrorless camera. The camera has the capability to record 6K video and capable of excelling in any situation. It has 24.2 megapixel full-frame CMOS sensor that features the dual native ISO technology for capturing extremely clean footage.

Aug-2019: Drift released Ghost XL, a new battery-efficient and wallet friendly action camera. Its lens can be rotated 300 degrees as compared to the other cameras. The users can mount the camera in whatever orientation works best and twist the lens for straighten out the shot.

Jul-2019: Panasonic India launched Lumix G95, latest digital single lens mirrorless camera. The Lumix G95 can capture the video in 4K resolution at 9fps burst shooting speeds. It fulfills the demand of those users who are looking for high operating performance, advanced picture quality, and video functions for YouTube, filming and still photography.

Jul-2019: Sony extended the line of its compact camera with the launch of RX0 II, world's smallest and lightest premium compact camera. This camera measures 59mm x 40.5mm x 35mm and has weight about 132 grams. The camera has 15.3-megapixel1 Exmor RS CMOS image sensor and an advanced BIONZ X image processing engine; it records movie with 4K resolution.

Jun-2019: Olympus launched Tough TG-6 camera, a waterproof camera upto 15 meters as well as dustproof, crushproof to 100 kgf, shockproof to 2.1 meters, freezeproof to -10 degree Celsius. This new camera will be offered in red and black color and has the feature of dual-pane protective glass construction that delivers excellent anti-fogging performance and anti-reflective (AR) coatings.

May-2019: SJCAM extended its SJ9 series of action cameras with the launch of SJ9 Strike and SJ9 Max, two new models. SJ9 Strike arrives with a Sony IMX377 image sensor and Amabarella H22S85 chipset, which enables it to record 240fps video and 4K 60p video at full HD. SJ9 Max, has the capability to record 4K footage to a maximum 24p.

Jan-2019: SJCAM launched new ION-series that features impressive specifications and techniques perfect for the thrill-seekers and adventure lovers so that they can capture their journey. Each camera built-in Wi-Fi for connecting to a tablet or a smartphone in order to view recorder files through SJCAM zone app.

Jan-2019: Olympus unveiled Tough TG-5, embedded with sensor and improved processor. This has the capability to record 4K; all these capabilities has been packed into a body that is freezeproof, waterproof, crushproof, shockproof, and dustproof. It has 12MP CMOS sensor and a 25-100mm f/2.0 lens, which enhances the image quality irrespective of the condition.

Jan-2019: Panasonic released HX-A1 action camera for capturing the video in total darkness with the help of an infrared torch. This camera would be used in capturing the behavior of nocturnal animals. It camera is a waterproof to 1.5 meters, shockproof, and dustproof.

Dec-2018: SJCAM introduced Krypton, Carbon or Totem, three action cameras in order to extend its ION range. These action cameras feature 4K shooting, waterproofing, and WiFi connectivity to the depths of 30m.

Sep-2018: GoPro released new HERO7 lineup, which has three cameras, HERO7 Silver, HERO7 Black, and HERO7 White. These cameras captures 12MP photos upto 30 fps, records 4K60, 2.7K120, and 1080p240 video, hypersmooth video stabilization, voice control, live streaming, etc.

Global Action Camera Market Segmentation

By Resolution Type

Full HD


Ultra HD


By Distribution Channel



By Application


Recreational Activities

Emergency Services


By Geography

North America




Rest of North America








Rest of Europe

Asia Pacific




South Korea



Rest of Asia Pacific





Saudi Arabia

South Africa


Rest of LAMEA

Companies Profiled

Xiaomi Corporation

Garmin Ltd.

GoPro, Inc.

Nikon Metrology NV (Nikon Corporation)

Olympus Corporation

Panasonic Corporation

Sony Corporation

TomTom N.V.

Drift Innovation Ltd.

SJCAM Limited

Action Camera Market Related Reports:

North America Market

Europe Market

Asia Pacific Market

LAMEA Market

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