Clothes that are designed for a variety of purposes and are more flexible in terms of fit, function, and material preferences are termed as active wear. Active wear or athleisure is a combination of sportswear and casual wear. These garments are made of highly sustainable materials such as lycra, tactel, dri-fit, and others. In active wear garments, the durability and comfort of sportswear is combined with the versatility and trendiness of casual wear. Clothes such as leggings, hoodies, crew necks, which can be used as sportswear and also informally post the sports activity, are categorized as active wear. Initially baggy pants and gym shorts were classified as active wear. However, active wear has now evolved into sleek fashionable attire.
Active wear garments are primarily crafted using knitted fabric as stretchability of knits adds to the comfort of the garment. However, active wear garments have one disadvantage, which is the extensive use of synthetic fibers. Synthetic fibers are used for their higher durability and stretchability compared to natural fibers. However, synthetic fibers may sometimes not be skin friendly. People in outdoor professions such as mountaineers and campers and people with active professions such as gym instructors and athletes prefer active wear garments. Active wear not only includes clothing but also footwear and accessories. Active wear have become the new casual and are a fast growing trend in the fashion industry.
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The active wear market is fueled by factors such as increase in income, rise in population of middle class individuals who can afford multipurpose clothing, increase in standards of living, and changing lifestyle preferences. Consumers have become conscious of new trends and the latest fashion, which drives them to update their wardrobe with new clothes and accessories. This is likely to propel the active wear market during the forecast period. Furthermore, brands manufacturing active wear offer variety in terms of design and product type due to the rise in demand and popularity of such clothing. However, active wear is mainly popular among fashion followers, who are ready to spend considerable amounts to keep up with latest trends. People with low income or those who are not fashion conscious look for substitutes such as sportswear or casual wear. In addition, many consumers are not aware of the term of active wear. These factors are expected to hamper the active wear market in the near future.
The active wear market can be segmented based on product type, end-user, and region. In terms of product type, the active wear market can be classified into leggings & pants, t-shirts, accessories, and others. Active wear t-shirts can be further categorized into crew neck, polo t-shirts, and cut and sew t-shirts. Based on end-user the active wear market can be divided into women’s wear, men’s wear, and kid’s wear. In terms of region, the active wear market can be segregated into North America, Europe, Asia Pacific, Middle East & Africa, and South America. The North America region can be further divided into the U.S., Canada, and Rest of North America. Europe can be further classified into the U.K., Germany, Italy, France, and Rest of Europe. The Asia Pacific region can further be segmented into China, India, Japan, and Rest of Asia Pacific. Globally, the U.S. is a dominant country of the active wear market. Increase in incomes of consumers and rise in fashion conscious population in Asia Pacific are expected to fuel demand for active wear in Asia Pacific during the forecast period.
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The key players in the active wear market are Les Coquines, Yummy & Trendy, Nike Inc., Urban Outfitter (Without Walls), Koral, Sweaty Betty, First Base, LNDR, P.E Nation, Olympia Activewear, Alala, Vie Active, LLC, Carbon38, NO KA’OI, and Outdoor Voices. The basic attractive feature of active wear is the different designs and quality of products offered by companies. End-users are conscious about the uniqueness of designs and durability of products. The combination of sportswear and casual wear gives designers scope to experiment. Companies in the active wear market periodically launch offers to clear stocks as well as promote new designs. Furthermore, companies also use innovative marketing strategies to reach customers and stand out in the market. Active wear companies also use celebrity models to promote their brands.