Actress and mother, Tara Sharma Saluja, launches Season 2 of her show
Rahul Bose joins Tara to celebrate the launch of the show
Mumbai, Feb 12, 2013: The Tara Sharma Show – Ek Nayi Ma ka Safar – Season 2 presented by Johnson’s® Baby hosted its launch event today at the indoor kids play center, Funky Monkeys. To celebrate the launch of the show, Tara was accompanied by Rahul Bose and some of her friends, along with their children. While the children enjoyed the play area, the adults enjoyed watching a preview of the show and interacting with Tara, to understand what went into the making of the show. The show will air every Sunday at 10:30am on Colors and 9pm on Nick with a repeat on the following Saturday at 8:30am on Colors.
As the name suggests, The Tara Sharma Show – Ek Nayi Ma ka Safar – Season 2, is a realistic diary of Tara’s experiences and adventures as a new mum. The show is informal and often humorous with the personal touch of real experiences being recounted and demonstrated. Season 2 picks up where the finale of Season 1 ended with the birth of their younger son, Kai, making the new season double the fun with the adventures of a family of four.
Talking about her experience, Tara states “When I was pregnant and soon after our elder son, Zen, was born, I realised that I wanted to get back to work yet I was so enjoying being a hands-on-mum that I didn't want to leave him for long periods of time and go for outdoor shoots etc. So I racked my brains to think of what I could do and eventually came up with the concept of the show. Post the success of Season 1 we are thrilled to be back with Season 2. This time we have associated with Johnson’s® Baby. I cannot think of a more perfect association since it is a brand we all swear by. It’s a contemporary brand with a rich heritage. This association has helped us learn a lot about the science behind baby care and we have brought on board a lot of information which mothers will find very valuable.”
On the occasion of the launch Tushar Murdeshwar – VP Marketing, Johnson & Johnson Consumer India said “For over 100 years Johnson's® Baby has been proud to be a part of the bonding moments between mothers and babies around the world. We know that providing the best care for baby is both an art and a science. Through her own experiences, Tara Sharma Saluja brings these truths to life and supports families in creating their own loving moments. We at Johnson's® Baby are very excited to further strengthen these bonds as the presenting sponsors of the show.”
Speaking on the partnership, Roopak Saluja- Founder & CEO, The 120 Media Collective said, "This partnership with Johnson's® Baby just makes sense on so many levels. Not only is there a great brand fit in terms of both, product and values, but in Johnson's® Baby we've also found an evolved partner who subscribes to our philosophy of Branded Entertainment, where the primary objective is to create compelling and engaging content, which in turn goes a lot further in creating a win-win situation for audience, broadcaster, brand and producer alike."
Season 2 highlights pertinent issues like the bond of siblings, the journey of bringing up a new born and toddler as well as travelling with kids to locations like London, Thailand and Cannes. The guest appearance of celebrities Konkona Sen Sharma, Maria Goretti, Tusshar Kapoor, Vivek Oberoi, Jon Abraham, Madhu Sapre and Sandhya Mridhul in the show add to the overall entertainment value.
The show is multiplatform, with a strong digital presence as well.
About The Tara Sharma Show- Ek Nayi Ma Ka Safar
The Tara Sharma Show- Ek Nayi Ma Ka Safar is a candid diary of Tara Sharma Saluja, an actor and a new mother. These video diaries capture her adventures with her babies Zen and Kai. These adventures were born out of a blog she has been writing about her excitement of being a mum and day to day thrills of raising Zen and Kai. When she realized she could be a working mother she decided to turn her blog in to video diaries.
These video diaries have been edited into a show that highlights Zen and Kai’s milestones, capturing an age range from newborn to 4 years old, while showcasing Tara and Roopak’s ups and downs as they raise them to become hopefully good, happy and healthy people!
About The 120 Media Collective
The 120 Media Collective is a #thinkinganddoing company that creates communications solutions and content for brands and audiences across multiple platforms and geographies.
For further information please contact:
Tanupriya Anand Astha Tandan Pereira
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