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Africa Internet & B2C E-Commerce Report 2012

Press Release   •   Aug 14, 2012 15:04 IST

1.) The new "Africa Internet & B2C E-Commerce Report 2012" by Hamburg-based secondary market research firm takes a close look at Internet use and B2C E-Commerce development on the African continent. In addition to presenting data on Internet and B2C E-Commerce for the entire continent, facts and figures about 15 individual countries of the African continent are compiled.


• With more than 40 million users, Nigeria was the African nation with the highest number of Internet users in December 2011, followed by Egypt and Morocco.
• In South Africa, the share of online shoppers on Internet users has continued to grow strongly until 2011. Lower prices were a decisive factor for the B2C E-Commerce development.
• Kenya showed strong growth potential, as it was the fastest growing Internet market in Africa in 2011, due to low mobile phone charges and increasing broadband capacity.
• In Morocco, the number of Internet connections as well as B2C E-Commerce revenues grew strongly between 2010 and 2011.
• In Nigeria, at least one third of the population is expected to have direct Internet access by 2013.

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4.) About has been committed to research up-to-date, objective and demand-based data on markets and competitors for top managers from various industries since 2005. Headquartered in Hamburg, Germany, the firm has a strong international focus and is specialized in secondary market research. In addition to offering reports on markets and competitors, also carries out client-specific research. Clients include leading global enterprises from various industries including B2C E-Commerce, electronic payment systems, mail order and direct marketing, logistics, as well as banking and consulting.


• Global and African GDP, in USD billion and African Share of Global GDP, in %, 2012f-2030f
• GDP Growth Rates in Africa and other major Regions and Economies of the World, in %, 2011-2013f
• Real GDP Growth and real per Capita GDP Growth, by Region, in %, 2009-2011
• Top 5 Global Countries and Top 10 African Countries regarding Gross Domestic Product (GDP), by global Rank, in USD million, 2010
• Top 10 Countries regarding per Capita GDP, in USD thousand, 2011
• Top 5 Global Countries and Top 10 African Countries regarding Gross National Income (GNI), by global Rank, in USD million, 2010
• Top 5 Global Countries and Top 5 African Countries regarding Household final Consumption Expenditure, by global Rank, in current USD billion and annual Growth, in %, 2010

For more information kindly visit :
Africa Internet & B2C E-Commerce Report 2012


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