- Yakult brand is observed to dominate the functional foods and beverages market in Japan while Amway’s Nutrilite is leading brand in dietary supplements segment.
- By distribution channel, mass merchandisers dominated the Japan nutraceuticals market in year 2016
- Health segment dominated the functional food and beverages market segment in Japan.
- Probiotics are expected to drive the dietary supplements market in Japan
Japanese consumers are concerned about lifestyle related diseases known as metabolic syndrome which includes hypertension, obesity, disturbed lipid profile and high blood sugar levels. It was observed that 9.7% Japanese were suffering from this syndrome in 2016. The syndrome is on an increase in Japan and number is expected to increase to 10.1% in 10 years. However, the Government of Japan has planned to cut metabolic syndrome by 25.0% from 2008 to 2020. Rising prevalence of metabolic syndrome coupled with the government efforts to reduce the occurrence of disease in Japan has resulted in augmented intake of supplements n the country.
The same could be advocated from the example that decreased rate of diabetes were observed in people in Japan who have habit of consuming more than six cups of green tea per day compared to those who drink a cup a day in a year 2015. Similarly, Japan is highest consumer of red yeast rice, which helps in reducing the production of bad cholesterol. All these examples clearly advocate that Japanese are one of the biggest consumers of nutraceuticals products used for improving metabolic syndrome.
Ken Research in its latest study,Japan Nutraceuticals Market Outlook to 2021suggested vitamins and minerals in dietary supplements segment will continue to dominate the market during the forecast period. Deficiency of vitamin D among aged population leading to orthopedic disorders will act as driving factor.
Japan nutraceuticals market is likely to showcase steady growth during the forecast period. The demand for beauty enhancing products is anticipated to be high due to presence of beauty-conscious Japanese. The same could be judged from a fact that anti-aging products have gained high demand in the country with collagen being major ingredient of the supplements and collagen has been recorded to gain 34.0% demand in between 2007 and 2016.
The report provided information on market size for Japan nutraceuticals market, Japan nutraceuticals market segmentations on the bases of dietary supplements, functional food & beverages and distribution channels, regulatory landscape, import and export scenario, trends and developments and competitive landscape.
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Ankur Gupta, Head Marketing & Communications
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